E ARC provided by Edelweiss Plus
Keegan moves to Happy Town, in the Nevada desert, with his mother and step father, Carl, so that both of them can take jobs with the megaconglomerate run by Arlo Corn. The community serves as a hub for the distribution of Happy Town products, which is the biggest online shop in the world. Corn also hopes to eliminate poverty and hunger in his city under the glass dome. Keegan is a little doubtful, but glad that the adults in his life have jobs. He's a bit concerned about school, since the curriculum seems to center largely on the Corn mythos, and seems overly controlling. He does meet Tank, who is always getting in trouble for reading on school transportation instead of listening to the propagandistic messages, and Gloriana, who is so frustrated by the strictures of Happy Town life that she keeps a supply of Happy Town mugs around for the express purpose of smashing! The two spend a lot of time together after school in work opportunities, which serves the purpose of detention. Of course, there is no detention in Happy Town! Keegan starts to notice that there is a lot of advertising being broadcast, especially to the adults, who have implants ("imps") that are inserted into their ears and meld with their brains. First, all of the adults get very enthusiastic about band instruments, then a variety of hates, and then the Happy Town Meat Cramwich, sandwiches crammed full of meat. The first two are a bit odd, but harmless enough. The brainwashing about the Cramwiches, however, is so intense that all of the adults are basically turned into meat craving zombies. The children are not, so Keegan and his two new friends go to Arlo Corn's office to try to bring this to his attention, but find that he is trying to destroy all of the evidence about the Cramwich publicity plan and is attempting to leave town. This leaves Keegan and his "band of plucky youths" to try to figure out how to stop the now ravenous hordes of adults from eating them and wrecking everything in their wake. They align themselves with the Feral Gang of younger children, run by nine-year-old Bobbie Feral. After some misguided attempts to control the zombies (Bobbie has Tank tied to a flagpole to "lure" the adults!), Keegan realizes a way to reset their brains. Will he and the others be able to get to neutralize the threat before becoming Meat Cramwiches crammed full of TWEEN?
Strengths: I love it when a book surprises me, and this one certainly did. I was grooving along with Keegan in Happy Town, watching him settle in to his new school and seeing how he did with his parents when this became a slightly goofy dystopian tale with zombie parents and electric shock dealing Automals! I was just thinking about levels of quirky on my walk this morning. Tween quirky is hard to pull off. You need some goofy names, but they can't be too goofy. The situations have to be somewhat believable. I loved that van Eekhout worked advertising into this; the parallels with social media BEG for this one to be released in paper back so it can be used for class studies! There are the obvious comparisons to other gigantic online retailers, and having the city under a dome pushes it closer to science fiction. I love the cover; it's a great color. I was also glad to see that Keegan was described as being half Indonesian, and to see that once a week his mother would have Indonesian food.
Weaknesses: I would have loved to know more about life in Happy Town before things went wrong, but for actual tween readers, this is perfect. The stage is set, and action follows quickly. I would love to see some middle grade novels where eutopias hang on for a little longer before going bad.
What I really think: This goes along beautifully with titles like Laybourne's Sweet, Korman's Masterminds, and Hautman's The Flinkwater Factor. If you haven't looked at van Eekhout's other titles, make sure that you do, especially my favorite, Voyage of the Dogs. I love the idea of Barkonauts!