What do you think?
Rate this book
Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business.
Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.
In this fast-paced, 2-hour read, you'll
In this fast-paced, 2-hour read, you'll
178 pages, Paperback
Published October 29, 2023
3 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
October 21, 2023
It is true, this is a fast paced two hour read. If you are like me, and you've got a copy via Netgalley, you probably tapped your screen again, back to the bookshelf to confirm if what you got was incomplete...and turns out it isn't.
Now, isn't it any wonder that Ii rambled on about the length of the book in those ten seconds?
Any Insights Yet? is what I needed working in the non-profit space and a certified email writer of the phrase "if you have any insights or observations please include them."
The book explores what insights are not, what they actually are and techniques for building insights-or aptly put, connecting the dots. I was particularly challenged by the need to keep asking why because more often than not, I've taken observations as insights and this could easily have improved my perspective if I kept asking why.
It's a book I'd recommend to everyone, for better communication and understanding in building relationships-because it feels like we have sank into the world of reels and tiktok challenges and are losing the face to face- communication.
Now, isn't it any wonder that Ii rambled on about the length of the book in those ten seconds?
Any Insights Yet? is what I needed working in the non-profit space and a certified email writer of the phrase "if you have any insights or observations please include them."
The book explores what insights are not, what they actually are and techniques for building insights-or aptly put, connecting the dots. I was particularly challenged by the need to keep asking why because more often than not, I've taken observations as insights and this could easily have improved my perspective if I kept asking why.
It's a book I'd recommend to everyone, for better communication and understanding in building relationships-because it feels like we have sank into the world of reels and tiktok challenges and are losing the face to face- communication.
Displaying 1 of 1 review