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Selling With: The art of selling with champions to shape internal buying conversations & close enterprise deals.
You probably think sales reps close deals.
But the data’s in. Over 90% of B2B buying happens during internal meetings—not sales meetings.
Which means deals are won and lost when you're not in the room.
Yet, the typical sales book and process still focuses on sales reps, in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. Not exactly a winning strategy.
That’s why Selling With teaches you the art of Buyer Enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.
It’s time to shape the internal buying conversations happening about you, without you.
__________
What the first readers are ”This book solves one of the greatest sales challenges that’s yet to truly be addressed (selling when you aren't in the room), making it one of the must-read sales books. I've been doing sales for almost 30 years, and I'm mesmerized by new tricks as I try to stay on top of my sales game. Nate's a wizard and this book is a collection of his spells. Go forth and be magical!”
- Mark Kosoglow, CRO at Catalyst
“With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that's ever been written.”
- Matt Green, CRO at Sales Assembly
“In a sea of sales advice, Selling With nails it. It’s one of the best enterprise sales books I've read in a long time. While each chapter builds on the last, you can also jump around and choose your adventure to get precisely what you're looking for, with easy-to-digest frameworks for mutual action plans, writing, proof of concepts, managing the “drama” in deals and more. Run, don't walk to read this!”
- Amy Volas, Founder & CEO at Avenue Talent Partners
“Consensus selling is hard. Consensus buying is harder. Nate brilliantly diagnoses this problem, and prescribes how to rethink your selling motion with empathetic eyes, poignant stories, and specific examples.”
- Todd Caponi, Author of The Transparency Sale & The Transparent Sales Leader
“The hottest new skill every seller needs to master is the art of champion development. If you can’t find (and create) champions that sell when you’re not in the room, you’re toast. Nate’s the world’s expert on champion development, and enabling them with the business case to get deals done.”
- Chris Orlob, Co-Founder & CEO at pclub.io
“Holy smokes. This book prevents the whiplash all new Enterprise AE’s feel, by sharing what every sales methodology leaves out — the psychology of buying behavior, and the specifics on HOW to apply it. Enterprise AE’s should run to grab Selling With. The smartest sales leaders will grab copies for their teams too."
- Krysten Connor, Sales Strategist at UserGems
“Most sellers fundamentally misunderstand how buyers make decisions in enterprise sales. Selling With is essential for sellers wanting to keep up with modern selling. It’s the first sales book that had me saying, ‘This is SO good’ time and time again.
But the data’s in. Over 90% of B2B buying happens during internal meetings—not sales meetings.
Which means deals are won and lost when you're not in the room.
Yet, the typical sales book and process still focuses on sales reps, in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. Not exactly a winning strategy.
That’s why Selling With teaches you the art of Buyer Enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.
It’s time to shape the internal buying conversations happening about you, without you.
__________
What the first readers are ”This book solves one of the greatest sales challenges that’s yet to truly be addressed (selling when you aren't in the room), making it one of the must-read sales books. I've been doing sales for almost 30 years, and I'm mesmerized by new tricks as I try to stay on top of my sales game. Nate's a wizard and this book is a collection of his spells. Go forth and be magical!”
- Mark Kosoglow, CRO at Catalyst
“With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that's ever been written.”
- Matt Green, CRO at Sales Assembly
“In a sea of sales advice, Selling With nails it. It’s one of the best enterprise sales books I've read in a long time. While each chapter builds on the last, you can also jump around and choose your adventure to get precisely what you're looking for, with easy-to-digest frameworks for mutual action plans, writing, proof of concepts, managing the “drama” in deals and more. Run, don't walk to read this!”
- Amy Volas, Founder & CEO at Avenue Talent Partners
“Consensus selling is hard. Consensus buying is harder. Nate brilliantly diagnoses this problem, and prescribes how to rethink your selling motion with empathetic eyes, poignant stories, and specific examples.”
- Todd Caponi, Author of The Transparency Sale & The Transparent Sales Leader
“The hottest new skill every seller needs to master is the art of champion development. If you can’t find (and create) champions that sell when you’re not in the room, you’re toast. Nate’s the world’s expert on champion development, and enabling them with the business case to get deals done.”
- Chris Orlob, Co-Founder & CEO at pclub.io
“Holy smokes. This book prevents the whiplash all new Enterprise AE’s feel, by sharing what every sales methodology leaves out — the psychology of buying behavior, and the specifics on HOW to apply it. Enterprise AE’s should run to grab Selling With. The smartest sales leaders will grab copies for their teams too."
- Krysten Connor, Sales Strategist at UserGems
“Most sellers fundamentally misunderstand how buyers make decisions in enterprise sales. Selling With is essential for sellers wanting to keep up with modern selling. It’s the first sales book that had me saying, ‘This is SO good’ time and time again.
- GenresBusiness
276 pages, Kindle Edition
Published November 8, 2023
105 people are currently reading
168 people want to read
About the author
Nate Nasralla
10 books61 followersNate is an author & entrepreneur who helps us find more meaning in the ordinary, everyday moments of our lives. You can often find him eating peanut-butter toast, climbing the Rocky Mountains, or cracking up at his own jokes.
Nate and his wife, Erin, were raised in Chicago and now hail from Denver. After moving cities and cycling through a rapid series of major life changes, Nate launched his publishing company, Live Forward, to help others find more meaning in their everyday lives.
Building on his experience as the co-founder of a successful, venture-backed startup company, and as a frequent speaker and trainer on storytelling for nonprofit leaders, Nate's recent book, Living Forward, Looking Backward, helps others understand the greater purpose behind their own life stories.
Through Nate's memories, stories, and candor, we learn how the principle of paradox and the story of the Gospel shows up in each of our lives, often in ways we don't expect, and ways that feel even a little backward to us.
Nate and his wife, Erin, were raised in Chicago and now hail from Denver. After moving cities and cycling through a rapid series of major life changes, Nate launched his publishing company, Live Forward, to help others find more meaning in their everyday lives.
Building on his experience as the co-founder of a successful, venture-backed startup company, and as a frequent speaker and trainer on storytelling for nonprofit leaders, Nate's recent book, Living Forward, Looking Backward, helps others understand the greater purpose behind their own life stories.
Through Nate's memories, stories, and candor, we learn how the principle of paradox and the story of the Gospel shows up in each of our lives, often in ways we don't expect, and ways that feel even a little backward to us.
Ratings & Reviews
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Displaying 1 - 5 of 5 reviews
February 11, 2024
Really enjoyed this book! Our CRO recommended it at our Sales Kick-Off in January. Nate does a great job pairing big ideas with practical application and examples. If you sell to the mid-market or enterprise space, I’d highly recommend investing in this book.
December 28, 2025
"Your job as a seller is to help your champions clarify their path forward, and get every contact on the buying committee moving toward the same goal, at the same time."
This is a book about sales but it’s also a book about understanding the buyer. So much of business, working with other people, and especially sales, is about the psychology of people. What can you or I do to get someone to take action in the direction that will realize mutually beneficial goals. Nasralla’s book is for sellers, sales leaders, vets and rookies. He provides some great frameworks and stories around understanding the buyer’s perspective and getting product sold when you’re not in the room. It’s simple, clear, and concise. And like so much in life it’s all about the journey.
This is a book about sales but it’s also a book about understanding the buyer. So much of business, working with other people, and especially sales, is about the psychology of people. What can you or I do to get someone to take action in the direction that will realize mutually beneficial goals. Nasralla’s book is for sellers, sales leaders, vets and rookies. He provides some great frameworks and stories around understanding the buyer’s perspective and getting product sold when you’re not in the room. It’s simple, clear, and concise. And like so much in life it’s all about the journey.
March 9, 2025
candy for enterprise sellers
I would have preferred to give this 4 1/2 stars. If you want to be a professional seller ( or you want your sellers to be professionals) read this book. Everyone says that things have changed, but they really have. Sales success is not done to buyers, it is a process that enables multiple wins. Sellers that understand complex deals and the business and human motivations that drive them will be successful. This book is a roadmap to get you there.
I would have preferred to give this 4 1/2 stars. If you want to be a professional seller ( or you want your sellers to be professionals) read this book. Everyone says that things have changed, but they really have. Sales success is not done to buyers, it is a process that enables multiple wins. Sellers that understand complex deals and the business and human motivations that drive them will be successful. This book is a roadmap to get you there.
May 4, 2024
Good, but author could have used better anecdotes. Also not super relevant to every product in B2B sales, nor outside of Enterprise
January 25, 2025
Great book for getting champions in your corner to help sell.
Displaying 1 - 5 of 5 reviews