The Unplugged Alpha (2nd Edition): The No Bullsh*t Guide to Winning with Life & Women

by Richard Cooper, Rollo Tomassi, Steve Accounting (Editor)

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women.Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make the sole focus of their lives.The No.1 best-selling self improvement book to levelling-up in life and with women has been updated. Do you really want to succeed in every area of your life?If so, then this book the seven spokes of a high-value man are (and the importance of maximizing each of them).How to become one of the 20% of men women swipe right for in online dating.Why it's absolutely essential to get genuine burning desire from a woman who wants to date you (and willingly remain inside your frame).The top 21 red flags you need to spot in women for a long-term relationship.Answers 'why is dating hard for men these days.'Why smart men avoid marriage. And so much more.The 2nd Edition of The Unplugged Alpha expands upon the concepts and experiences delivered in the original release, which has gone on to help over 200,000+ readers to focus on chasing excellence in their lives. In turn, giving them not only the cold, hard truth, but also the skills needed for choosing women that truly compliment them and their life vision.

Genres: Relationships

248 pages, Kindle Edition

Published October 9, 2023

About the author

Librarian’s note: There is more than one author in the Goodreads database with this name.

Reviews

[Akshay · Rating 2 out of 5]

"The Unplugged Alpha" by Richard Cooper
Introduction

"The Unplugged Alpha" by Richard Cooper is a controversial self-help book aimed at men, drawing heavily from the "red pill" philosophy. Positioned as a guide for male self-improvement and success in modern society, the book has garnered both fervent support and intense criticism. This review aims to analyze the book's content, arguments, and reception, highlighting both its perceived strengths and its problematic aspects.

Core Themes and Arguments

Cooper's book revolves around several central themes:

Masculinity and Self-Improvement: The book emphasizes the importance of embracing traditional masculine roles and rejecting societal norms that Cooper argues are detrimental to male success. Critique of Modern Relationships: Cooper presents a critical view of contemporary dating and relationship dynamics, advocating for men to focus on self-improvement rather than seeking validation through relationships. Red Pill Philosophy: The book is heavily influenced by "Red Pill" ideology, which challenges mainstream views on feminism and gender equality. Alpha vs. Beta Dichotomy: Cooper categorizes men into "alpha" and "beta" types, idealizing the former as strong, dominant, and successful. Transactional View of Relationships: The book presents relationships as transactional, measured in terms of "man points" and status.
Perceived Strengths

Direct Approach to Self-Improvement: Some readers appreciate Cooper's straightforward, no-nonsense approach to personal development and self-actualization. Emphasis on Personal Responsibility: The book encourages men to take responsibility for their lives and focus on self-improvement, which can be seen as a positive message. Challenging Societal Norms: By questioning certain aspects of modern society and relationships, the book may prompt readers to think critically about their own beliefs and experiences.
Problematic Aspects

Misogynistic Undertones: Cooper's portrayal of women is often derogatory, viewing them as trophies or markers of status rather than equal partners. This perspective reinforces harmful stereotypes and contributes to toxic masculinity. Oversimplification of Gender Dynamics: The book presents a binary and reductive view of masculinity and relationships, failing to account for the complexities of human interactions and personal growth. Controversial Claims: Some of Cooper's assertions, such as the idea that men should be "dangerous" to be attractive, are not only offensive but potentially harmful, as they can lead to unhealthy relationship dynamics. Lack of Credible Evidence: Many of Cooper's arguments rely on anecdotal evidence and personal opinions rather than rigorous research or credible sources, undermining the book's overall credibility. Critique of Feminism: The book's stance on feminism and gender roles has been criticized for reinforcing traditional gender roles and dismissing feminist perspectives. Potential for Harm: Critics argue that the book's content could be dangerous or harmful due to its perpetuation of stereotypes and potentially offensive narratives.
Reception and Controversy

The reception of "The Unplugged Alpha" has been polarized, reflecting broader debates about gender, relationships, and personal development in contemporary society. While some readers find value in its message of personal empowerment, others see it as reinforcing negative stereotypes and outdated views on gender dynamics.

The book's controversial nature has sparked discussions about the balance between freedom of expression and the responsibility to address potentially harmful content. Some argue that the book should be available for critical engagement, while others have called for its restriction due to its perceived offensive or harmful messages.

Critical Analysis

"The Unplugged Alpha" presents a narrow and potentially harmful view of masculinity and relationships. While its emphasis on self-improvement and personal responsibility may resonate with some readers, the book's underlying assumptions and arguments are deeply flawed:

The transactional view of relationships reduces complex human interactions to simplistic exchanges, potentially leading to unhealthy and unfulfilling relationships. The alpha/beta dichotomy promotes a restrictive and potentially toxic form of masculinity that may be detrimental to men's emotional and psychological well-being. The book's critique of modern society and feminism often relies on selective evidence and fails to acknowledge the historical and ongoing challenges faced by women and marginalized groups. Cooper's advice on self-actualization focuses heavily on external achievements and validation, potentially neglecting the importance of inner growth and genuine self-acceptance.
Conclusion

"The Unplugged Alpha" by Richard Cooper is a contentious work that, while appealing to some for its direct approach to male self-improvement, presents a problematic and potentially harmful perspective on masculinity, relationships, and gender dynamics. The book's strengths in promoting personal responsibility and self-reflection are overshadowed by its misogynistic undertones, oversimplification of complex issues, and lack of credible evidence.

Readers approaching this book should do so with a critical mindset, being aware of its controversial nature and the potential negative impacts of its teachings. While it may offer some insights into personal development, the overall message and approach of "The Unplugged Alpha" fall short of providing a balanced, healthy, and inclusive guide to modern masculinity and relationships.

In the landscape of self-help literature, "The Unplugged Alpha" serves as a stark reminder of the ongoing debates surrounding gender, relationships, and personal growth in contemporary society. Its polarizing nature underscores the need for more nuanced, evidence-based, and inclusive approaches to these complex topics.

[Mario Gudec · Rating 5 out of 5]

This book is exactly what the title promises—straightforward, no-fluff advice for men who want to level up their lives. Richard Cooper doesn’t sugarcoat anything, and while his tone can be a bit harsh, it’s refreshing if you’re looking for direct and actionable guidance.

What stood out to me is the focus on personal responsibility. The book emphasizes getting your finances, fitness, and mindset in order before worrying about relationships. The sections on setting boundaries and understanding relationship dynamics are especially helpful, and I found myself nodding along to a lot of his points.

That said, some of the advice feels a little too black-and-white, and I didn’t agree with everything he said. But overall, the core message about self-improvement and being confident in your decisions is solid.

If you’re looking for a wake-up call and practical tips to take charge of your life, this book is worth reading. Just go in with an open mind and be ready for Cooper’s direct style—it’s not for everyone, but it definitely gets the message across.

[Dom]

Typical “red pill” advice for young men

Some great advice and some bits I didn’t find as helpful. Mostly agree with a lot of what is said, but some other bits were funny. Defo advice to take on board. NEVER MAKE A WOMAN YOUR GOD!

I like this Rich guy, but Steve from accounting is cringe and him swearing on the audiobook version about how he’s banging so many girls while sounding incredibly angry was so funny like such a napoleon manlet type guy.

[Misho · Rating 4 out of 5]

One of those books that’s initially heavy to take in, and still a book where I learn that you don’t have to agree with everything but can still pull lots of advice from it. Most importantly Rich stresses the need that you need to man up and do the work in life. Even as a Christian if your objective is not to sleep with many women, there is still very important advice to be a man of character who stands on business. Rich talks about vitamin loads to keep your testosterone levels naturally high and also stresses the importance of T-maintaining habits like hitting the gym and taking cold showers. When you are the best version of yourself you will do things better with less brain fog and this will attract success in many other ways. An encouraging read. Also much respect to Rich for addressing his own past flaws and how he learned from his mistakes.

[Brian · Rating 5 out of 5]

Essential reading for all men. This is a commentary on society & female nature & its perceptions in society. The information in this book isn’t new. I particularly enjoyed chapter 12 - 21 Red Flags, chapter 14 - Single Mothers, & chapter 15 - Why Smart Men Avoid Marriage. No i don’t agree with everything in this book however the statements generalizing female nature and behaviors are echoed by many authors and men in the real world as well as reinforced by my own experiences. You think she’s special & different, well she’s not & you need to protect yourself. While this is geared towards dating & relationships toxic women are everywhere and this information is very helpful beyond the romantic/ dating scenarios & essential for having success in finding a good partner & spouse as well as for protecting yourself by spotting and avoiding common red flags.

[Glenn SWane · Rating 5 out of 5]

Great read, shockingly enlightening.

The honesty was incredible and the red flags has made me reflect on my experiences with women. Especially their attempts to discourage achieving my goals.

[Stephen Heiner · Rating 3 out of 5]

For those curious about the “red pill” space, this book is a decent introduction to it.

Cooper has some good points, but presents an entirely naturalistic view of the world, along with the woo-woo “evolutionary psychology” perspective which has to be ignored in order to take the positive from his work.

[Dirk Diggler · Rating 5 out of 5]

Outstanding Advice For Men

This book is filled with vital information for the modern man of any age. Teenager through geezer, every man will benefit. Please give it a try

[Igor Razumny · Rating 2 out of 5]

It is not all wrong in my evaluation, the tone is offputting.