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Success Frames: Why learning from success is the key to understanding what motivates and inspires us

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The long-held notion of learning from our failures doesn’t work. At best, it leaves us with a long list of what to avoid instead of giving us a way to accomplish our goals. Success isn’t achieved by not doing something; it requires a series of deliberate actions. This book provides a practical framework for understanding our unique motivations, habits, and behaviors that enable us to accomplish anything and develop a personal framework for future success. Using compelling research and engaging stories, international best-selling author and business coach Rob Hatch reveals how to go beyond the notion of strengths and what we do well to understand the specific decisions, behaviors, and actions enabling us to achieve our goals on our terms.

212 pages, Hardcover

Published December 5, 2023

8 people are currently reading
11 people want to read

About the author

Rob Hatch

6 books

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Displaying 1 - 4 of 4 reviews
Profile Image for Diane.
29 reviews
January 22, 2024
Great book not just for professionals, but for all individuals

A strong and well laid out counter argument to the focus on learning from failure. Focusing on replicating your past/recent successes is a difficult shift at an individual and team level. Rob lays out a clear approach to how to investigate your own successes so that you can achieve success (as you define it) again.
45 reviews1 follower
January 17, 2024
I really enjoyed reading this book , and provided some insightful takeaways , some of which I am trying to deploy in my working life ultimately what does success look for me , I am also going to try and focus on serving clients rather than seeing the back end financial gain I could potentially be compensated

Profile Image for Becky McCray.
Author 2 books
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November 16, 2025
"Failure is the best teacher." Turns out that's not true. Embarrassing failures are too busy knotting up our stomachs to teach us anything except "never trying that again."
So what do we learn from? We learn from reflecting on our experiences. Author Rob Hatch argues our previous successes are our best frame for our next successes. Then he sets out how to frame it, with specific questions and useful examples.
Since I've read past works by Rob, I found the introductory explanation of the problem and pain to be a bit long. Like, I've got that, let's get to how to do it. He does, with stories from work and life.
Overall, a worthy successor to his previous book Attention! and the two books work well together.
Displaying 1 - 4 of 4 reviews

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