Revenue Architecture

by Jacco van der Kooij

The Textbook behind the Foundational Principles of Recurring Revenue Welcome to Revenue Architecture, a textbook meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable growth in revenue. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year. Why? Most often, their Go-to-Market (GTM) strategies are a hodgepodge of disjointed processes, unaligned systems, and siloed teams. Inside these pages, discover over 250 meticulously crafted diagrams, tables, and blueprints that streamline your GTM approach using scientific principles. Learn how to mold your GTM team into a 'revenue factory,' driving growth, cutting costs, and enhancing product quality. What sets this book apart? Scientific Grounded in scientific principles such as First Principles, Models & Data, and Systems & Processes Growth Offers a detailed design for sustainably scaling your recurring revenue, incorporating six foundational models Operating Introduces a practical model for peak operational efficiency Revenue Architecture provides the foundational principles that will reshape the way you think about your GTM. The visual frameworks, models, and blueprints will crystallize for you what is needed in order to succeed, in an unpredictable market, and in a landscape that is rapidly evolving with innovations in AI. Who should read this? This book caters to all revenue leaders, from VPs of Sales, Marketing, and Customer Success to Founders, CEOs, GTM strategists, and Revenue Operations professionals. Gather insights gleaned from collaborating with thousands of executives at high-growth SaaS companies, and arm your team with the knowledge they need for a durable, lasting business.

Genres: Business

556 pages, Hardcover

Published October 10, 2023

Reviews

[Grant Markin · Rating 4 out of 5]

Lots of graphs and numbers, but pretty engaging on audio at 1.75x

[Shikwang · Rating 5 out of 5]

Amazing guideline for SaaS business

This book depicts SaaS business model, which is expansion from typical enterprise, solution selling model.
The frameworks can be a guide on apply to your own business model and situation your business is facing.
Very valuable insight for all sales professionals in SaaS business.

[Temple Dog · Rating 4 out of 5]

I read this for Winning by Design’s Revenue Architecture course.

It is well written, the graphics are relevant and I truly enjoyed the content. The book is not required for the course but it’s an excellent companion.

I would have given it 5 stars but there is no index. It makes it difficult to find content.


Otherwise, TD recommends it.

[Tanya · Rating 3 out of 5]

It’s a bit like a self-help book crossed with a wannabe textbook. I like that it is very clear on many places. It does presume some familiarity with the field, but usually can make up for the lack. I have zero knowledge of this area.

[Kjael Skaalerud · Rating 5 out of 5]

required reading for all saas operators / CEOs and investors

Jacco and the WbD crew never disappoint. A proper beacon of extremely useful wisdom and frameworks. This will forever have a place on my desk.

[Zane Davis · Rating 5 out of 5]

Extremely valuable, now I just have a lot of work to do to implement it.

[Tom · Rating 3 out of 5]

Learned some new concepts; great graphics. But some sections were confusing.

[Charles E Cheese · Rating 5 out of 5]

I think of this book as a Swiss Army knife for navigating a changing SaaS environment. Great frameworks and a scientific approach to examine businesses. Jacco's company Winning by Design is always at the cutting edge of research. Looking forward to more from him and his team.