Best Story Wins: Storytelling for business success: An Economist Edge book

by Mark Edwards

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

256 pages, Kindle Edition

Published June 13, 2024

About the author

There is more than one author with this name in the Goodreads database.

British thriller author is Mark Edwards

Reviews

[Mariana Ponte · Rating 5 out of 5]

Quantas vezes já saí de reuniões frustrada porque uma ideia que sabia ser boa simplesmente não "colou"? Ou quantas apresentações já fiz cheias de dados sólidos que deixaram toda a gente indiferente?

Edwards parte de uma premissa simples mas revolucionária: decidimos com as emoções e depois procuramos argumentos lógicos para justificar. Parece óbvio quando lemos assim, mas na prática comunicamos sempre ao contrário - despejamos factos e esperamos que as pessoas se emocionem.

O modelo SUPERB que apresenta é prático e aplicável a qualquer situação profissional. Não é teoria abstrata, é um método que funciona desde emails até apresentações complexas.

Recomendo especialmente a quem trabalha com equipas, faz apresentações ou simplesmente quer que as suas ideias tenham mais impacto. Mudou genuinamente a forma como penso comunicação.

Prático, bem escrito e com exemplos que ficam. Um daqueles livros que vamos consultar vezes sem conta.

[Anika · Rating 3 out of 5]

my quota for 1x productive book a year. had some interesting tidbits but you could have gotten the same result that I did by just reading a summary of the first chapter.

[Buu Tai · Rating 3 out of 5]

The most useful take-away is the SUPERB model/framework in chapter 5. It presents the essential stages of a good story and how you can translate it to a variety of different uses and contexts.

I have never thought about the power of good stories and how they can be applied in the business setting until now.

But, many parts of the book are probably repetitive in my opinion. You may find yourself skimming through some parts of it.

[Noah Schüler · Rating 4 out of 5]

This book gave me several valuable insights for my university course in entrepreneurship and also motivated me to improve the way I present and pitch ideas. I felt it offered a solid foundation to build on, with practical concepts that helped me reflect on my own style and identify where I can get better. Overall, a helpful and inspiring read for anyone wanting to grow their entrepreneurial and pitching skills.

[Adam Ross · Rating 4 out of 5]

An easy to follow, and well explained journey to help you sell your ideas. There may be sections of this book that can be skimmed over, but the heart of the book, The SUPERB model is really smartly lad out and explained.

[Nopadol Rompho · Rating 4 out of 5]

Story telling is a powerful tool. This book tells you how to write a good story and applies it to a business setting.

[Gareth Buchanan · Rating 4 out of 5]

Contains some really useful models to apply when aiming to engage clients through written and spoken word