Beyond Three Generations: The Definitive Guide to Building Enduring Indian Family Businesses

by Navas Meeran, MSA Kumar, Firoz Meeran

Various global studies over the decades have shown that 90 percent of family businesses - even those that manage to scale - do not survive beyond the third generation. Global and Indian instances of companies like Merck of Germany that have survived fourteen generations and over 350 years and TVS in south India and the Birlas in Mumbai are the stuff of family business folklore. Beyond Three Generations talks about Indian companies that are not large family businesses but those in the league below them with a turnover of about Rs 500-2000 crores or thereabouts. It tells the story of how they started small and moved into the mid-league. The companies are well-recognized in their respective sectors and have strong brand equity in the regions that they have market presence in. The authors bring an interesting mix of expertise to the subject. Navas and Firoz Meeran are promoters of Eastern Condiments, having built and scaled it into India's number one spice exporter. MSA Kumar is family business advisor and CEO coach bringing his expertise of managing family dynamics when scaling up. George Skaria is former journalist and is now consultant editor with ISB and Communications advisor to CSEP. Together, they bring a wealth of experience to address the most pressing issues that Indian family businesses deal with. Some of these

How do onboard professionals to manage business and when?

How does one manage succession planning in families?

How does one manages diverse point of views within family members?

Equity or Debt? The classic dilemma of financing for expansion.

Brand building and marketing. The conventional wisdom and the new age thought.

The book will help business owners address these problems, create longer-lasting family businesses and nurture a nation-wide entrepreneurial movement.

245 pages, Kindle Edition

Published January 6, 2024