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Best Story Wins: Storytelling for Business Success
An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.
Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.
Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.
Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
256 pages, Hardcover
Published June 4, 2024
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31 people want to read
About the author
Mark Edwards
179 books107 followersThere is more than one author with this name in the Goodreads database.
British thriller author is Mark Edwards
British thriller author is Mark Edwards
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Displaying 1 of 1 review
January 16, 2026
Really liked learning how storytelling can relate to business objectives. Enjoyed the comparisons to popular tv shows and books.
Displaying 1 of 1 review