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Building Book Buzz: A Guide to Managing Publicity for Authors, by an Author
Do you want to be your own book publicist?
We live in a rapidly evolving book publishing world. The landscape is expanding, and readers have more options than ever. As authors, we must balance writing with the business of marketing our books. It can be exhausting and intimidating.
That’s why I’m offering authors a roadmap to navigate the intricacies of book publicity and marketing to take the guess work out of book promotion and replace it with the confidence to do it yourself.
Combining my wisdom as an author who has walked the same path, and my expertise as a marketing and communications executive with a quarter century of experience, this guide equips writers with the tools they need to become their own literary champions.
It’s filled with information, advice, and examples from creating your author brand, to developing marketing plans and publicity timelines, mastering reader engagement and maximizing book reviews, to tips for working with the media and advice for sustaining long-term book promotion. From the first word to the final chapter, plus a collection of resources to get you started, you’ve found a trusted companion and an indispensable resource for authors at all stages of their careers.
Welcome to the hive, where the buzz of your book is a symphony of success.
We live in a rapidly evolving book publishing world. The landscape is expanding, and readers have more options than ever. As authors, we must balance writing with the business of marketing our books. It can be exhausting and intimidating.
That’s why I’m offering authors a roadmap to navigate the intricacies of book publicity and marketing to take the guess work out of book promotion and replace it with the confidence to do it yourself.
Combining my wisdom as an author who has walked the same path, and my expertise as a marketing and communications executive with a quarter century of experience, this guide equips writers with the tools they need to become their own literary champions.
It’s filled with information, advice, and examples from creating your author brand, to developing marketing plans and publicity timelines, mastering reader engagement and maximizing book reviews, to tips for working with the media and advice for sustaining long-term book promotion. From the first word to the final chapter, plus a collection of resources to get you started, you’ve found a trusted companion and an indispensable resource for authors at all stages of their careers.
Welcome to the hive, where the buzz of your book is a symphony of success.
178 pages, Kindle Edition
Published October 14, 2023
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