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The New Rules of Influence: How to Authentically Build Trust, Drive Change, and Make an Impact
Leave the power tie at home. The old rules of influence don’t work anymore.
It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.
A new type of leader is emerging—one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite.
Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citroën helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.
Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager ‘s influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time’s Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader’s executive presence—her power comes from her absolute honesty and genuine passion to make the world a better place.
It’s time to throw out the old rules of influence and become the leader you’ve always wanted to be.
A new type of leader is emerging—one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite.
Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citroën helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.
Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager ‘s influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time’s Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader’s executive presence—her power comes from her absolute honesty and genuine passion to make the world a better place.
240 pages, Paperback
Published August 27, 2024
9 people are currently reading
25 people want to read
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Displaying 1 - 4 of 4 reviews
February 21, 2025
The new rules of influence is a significant strategies and analysis book extensively talks about personal branding, authenticity and change. It empowers your vision with clarity and confidence and dimensions of forging your life's journey of success and reputation. Learn about integrity, consistency, agility, reputation currency and more.
There are different types of influences that explore the themes and choices. Topics such as Executive presence , Personal brand, strategies related to the same, etc are discussed at great length with lucid description. The ten rules although stems from her experiences and from individuals who have built their life, once you read them they will be like the ten commandments. A new and empowering perspective. There are anecdotes and stories that aid to introspect and reflect on your ideas, thoughts and limitations.
This book will help authentically drive to achieve greater heights of success and recognition. The fact that it encompasses a brand new podium of relevant and salient techniques says a lot about its peak originality and legitimacy. The author conveys that you have an idea or a goal. To help you reach that aforementioned destination and capitalise on the maximum positive and success driven output or results, adhere to the new rules of influence that are certainly changing the world. Her words of advice are immensely grateful and convey the leveraging of your unique voice and influence over the orthodox methods. These principles will act as a catalyst for speaking with conviction about your story and create an impact to inspire others.
There are different types of influences that explore the themes and choices. Topics such as Executive presence , Personal brand, strategies related to the same, etc are discussed at great length with lucid description. The ten rules although stems from her experiences and from individuals who have built their life, once you read them they will be like the ten commandments. A new and empowering perspective. There are anecdotes and stories that aid to introspect and reflect on your ideas, thoughts and limitations.
This book will help authentically drive to achieve greater heights of success and recognition. The fact that it encompasses a brand new podium of relevant and salient techniques says a lot about its peak originality and legitimacy. The author conveys that you have an idea or a goal. To help you reach that aforementioned destination and capitalise on the maximum positive and success driven output or results, adhere to the new rules of influence that are certainly changing the world. Her words of advice are immensely grateful and convey the leveraging of your unique voice and influence over the orthodox methods. These principles will act as a catalyst for speaking with conviction about your story and create an impact to inspire others.
April 3, 2025
Lida Citroën’s The New Rules of Influence is a masterclass in authentic leadership and strategic personal branding. With clarity and precision, Citroën offers readers a roadmap for building trust and credibility in a world where transparency and integrity are more important than ever. Her practical approach, enriched by real-world examples and actionable insights, makes this book both inspirational and profoundly useful. Whether you're a seasoned leader or an emerging professional, her guidance on how to cultivate influence through authenticity feels refreshingly grounded and achievable.
What truly sets this book apart is Citroën’s emphasis on empathy and intentionality as cornerstones of influence. She skillfully demonstrates how driving change and making an impact are not about manipulation or playing a role but about aligning one’s actions with a clear set of values and purpose. Each chapter is a blueprint for leaders and changemakers looking to elevate their presence and leave a meaningful legacy. The New Rules of Influence is a must-read for anyone striving to lead with integrity, build lasting connections, and navigate the evolving landscape of influence with grace and confidence.
What truly sets this book apart is Citroën’s emphasis on empathy and intentionality as cornerstones of influence. She skillfully demonstrates how driving change and making an impact are not about manipulation or playing a role but about aligning one’s actions with a clear set of values and purpose. Each chapter is a blueprint for leaders and changemakers looking to elevate their presence and leave a meaningful legacy. The New Rules of Influence is a must-read for anyone striving to lead with integrity, build lasting connections, and navigate the evolving landscape of influence with grace and confidence.
October 11, 2024
It's incredibly good, I totally recommend it! I think she perfectly explained the modern landscape of influence and how to build trust as a leader.
February 5, 2025
Sort of boring. Some good ideas. Not something I can really recommend but nothing really wrong with the content.
Displaying 1 - 4 of 4 reviews