Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because
Is remarkably easy to useUses a proven, systematic positioning processLeverages exciting, practical real-world examplesYou’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.
Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
”A Seat at the C-Suite Table” by Chuck Wallington, PhD, is an illuminating journey into the lives of 30 African American male C-Suite executives. Through captivating narratives, these leaders unveil the trials and triumphs accompanying the pursuit and retention of esteemed positions at the C-Suite table.
Wallington’s work delves into the profound impact of the absence of mentors, coaches, and role models, shedding light on how these executives navigated a corporate landscape originally tailored for White men.
This well-researched book relies on credible sources and features insightful interviews with African American men in leadership roles. The statistics speak volumes – with only 1% of CEOs in the top 500 US companies being African American and a mere 3% holding executive senior-level roles in companies with over 100 employees. “A Seat at the C-Suite Table” provides a stark and honest examination of the commitment displayed by these executives to pave the way for the next generation of leaders, addressing the glaring racial and ethnic underrepresentation in corporate leadership roles across the United States.
This book is compelling for anyone intrigued by the authentic narratives underlying the ascent of African American leaders in corporate America. It goes beyond surface-level discussions, offering invaluable insights, inspiration, and a profound understanding of the challenges these executives faced and ultimately conquered.
Highly recommended for individuals aspiring to leadership roles and those committed to fostering diversity, equity, and inclusion within the corporate world. “A Seat at the C-Suite Table” stands as a beacon, urging readers to reflect on the importance of diverse voices at the highest echelons of leadership. ~Linsey Mills