Between the theories of business school and the real world of business, there is still a gap—one that can only be filled by experience, helped by the knowledge of someone who has already done it.
Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge.
Building on from What They Don't Teach You at Harvard Business School, this straight-talking, practical guide offers essential tools and skills—from negotiating to managing, advancing your career to building a new idea—that will help you be a leader at any level.
Good update to a classic. Not worth getting if you already have the original, but worth it if you haven't read the first book.
I read the original, as a student, before I started my business career and it helped me to know the unwritten rules of the day-to-day corporate world. It has a lot of practical tips. After a while, you learn for yourself what works and what doesn't and end up developing your own routines. This isn't an academic text, an empirical study or an explanation of a new insightful theory. This is on man's lessons and practical tips from a few decades of white collar sales and services management. For what it is, it's pretty good.
Reading the updated version recently, nearly a decade after reading the original, I find this a useful book.
در کتاب هاروارد چه چیزهایی را یاد نمی دهد قوانین نانوشتهای را میخوانید که نویسنده معتقد است: همه این قوانین را رعایت میکنند و اگر شما از آنها بیخبر باشید ممکن است کسب و کار و یا رابطههای کاری حرفهای نداشته باشید. شاید به دلیل همین قوانین نانوشته بازار است که عنوان کتاب به این شکل انتخاب شده است.
het boek werd uitgegeven in de jaren ‘90, dus ik was benieuwd waarom men het nog steeds relevant vindt.
De eerste hoofdstukken over verkopen en onderhandelen zijn nuttig en tijdloos.
Ze zijn ook het meest relevant voor kleine ondernemers zoals ik; we vragen ons allemaal dagelijks af hoe je een onderhandeling effectief afrond en meer klanten krijgt.
De volgende hoofdstukken raken vaak kant nog wal.
Zo krijg je veel advies over hoe te dealen met “executives” in je multinational en wordt je uitgebreid geadviseerd tot hoe om te gaan met restaurants waar ze slechte service bieden.
Ik zou zeggen; koop het, lees de eerste 80 blz en doe er je voordeel mee, gooi het boek daarna snel aan de kant.
İşletme derslerinde bize öğretilenlerle gerçek yaşamda karşılaştığımız durumlar arasındaki farkı anlatmaya çalışan bir kitap. Bana biraz sıradan geldi. Yazar kendini çoğu yerde çok tekrarlamış. Bir kaç öğretici bilgi dışında pek bir şey katmadı. Popülist bir kitap olmuş. Hızlı okuma tekniği ile bile anlaşılacak bir kitap. Boş vaktiniz çoksa okuyun derim.
Quick and easy read that was full of good advice that the author had learned over the years. Not all of the information was applicable though. Mark has certainly led an interesting life, and it was a unique experience to be a fly on the wall at times throughout his book.
This is a re-read for me; it use to sit on my father's shelf, a long with "In Search for Excellence" + "Competitive Advantage", the later I thought was a bit of an odd choice, as a teenager, since the first volume was nowhere to be found.
Liked the first one, but this one didn’t really catch my attention. Some advice is really outdated, which the author is not really to blame for, but still detracts from the experience. It’s also filled with personal achievements and the like, although this is quite typical for a US business book.
This was a read I struggled to finish - it felt unstructured. Advices are all over the place. While there are useful tips within the book, it felt more like a biography as opposed to one that one is able to apply in reality.
Real-life tips for selling, managing and negotiating
In this book, Mark H. McCormack draws on his experience as the head of a sports management company to provide some tips and techniques for selling, negotiating and managing. He presents a series of how-tos and recommendations, followed by several examples. The result is a well-organized guidebook to achieving success. The book’s easy-to-read, breezy style and McCormack’s personal touches make it an engaging and fun read. However, while the book claims to offer secrets and information that are usually not taught in school, most experienced businesspeople in any of the fields he mentions will be familiar with much of his guidance. It does mirror material that is widely covered in other books on the same topics. Still, McCormack’s book is a classic written in an interesting way, and his opinions and experiences contribute to its appeal. getAbstract recommends it to recent graduates, and others in sales and negotiations who seek some real-life expert advice outside the ivy-covered walls of academia.
I have to say that this book was well-marketed and looked like it was pretty new, but it turns out it was first published in 1989! Of course that made some parts of the books very outdated since it was written before emails were even a thing. That being said, a lot of the principles still apply today and it was interesting insight in a field I don’t know much about. On top of that, I like reading about people who are good at their jobs, especially ones different to mine, so I was still hooked on the book. The author also has a great writing style, he’s very concrete and to the point, gives examples and supporting arguments, and uses lots of headings so you can even read just a few pages at a time. I wouldn’t recommend this book without a heads up on when it was written and how it refers to switchboard operators and hand written vs. typewriter letters in some parts for example. I also think a revised and updated version of the book would be great, a lot of the advice on negotiation or communication are very good but adapting it to today’s technologies would help it stay relevant longer.
Written by Arnold Palmer's agent, this guy is accredited as the first person to recognize and successfully market an athlete as essentially their own brand. I skipped around, but found some good/interesting stuff about cases from his work and how to communicate effectively. Author is smart and interesting and doesn't put off negative agent stereotypes