Pay Per Click Search Engine Marketing For Dummies

by Peter Kent

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Genres: Business, Reference

386 pages, Kindle Edition

First published December 1, 2005

Reviews

[Zsalé Zsalé]

Good overview.

[Storm · Rating 3 out of 5]

Outdated to the point that a lot of the references are no longer helpful for effective marketing. Still a good resource to learn a bit more about PPC, though.