Reputation First Second Edition: Building A Crisis Communication Strategy

by Chris Komisarjevsky

With a sweeping new chapter -- " Close to the Edge " -- the second edition of REPUTATION Building a Crisis Communication Strategy looks at dramatic crises and reputation issues during 2023.

Taking a closer look at digital and other media coverage of the three most controversial corporate crises of 2023 -- from Bud Light to Norfolk Southern to Adidas -- Sidebars reveal the drama of these crises that threatened sales and the very futures of those leading brands. The second edition of REPUTATION Building a Crisis Communication Strategy is the definitive book on reputation and crisis communication. It provides insights from experience and scholarly research in order to build a strong corporate foundation long before a crisis emerges.

The fact is ... virtually every organization faces a crisis. This book is an invaluable guide to C-Suite and other corporate leaders, along with communication, public relations and marketing professionals who believe in the importance of reputation as they advise and implement strategies to prepare for and handle a crisis.

262 pages, Paperback

Published September 28, 2023

About the author

CHRIS KOMISARJEVSKY retired as worldwide chief executive officer of Burson-Marsteller, one of the world’s leading global public relations and public affairs firms, in 2005, after a 35-year career in public relations. He is the coauthor of Peanut Butter and Jelly Management.