How do front and back package labels influence beliefs about health claims?: An article from: Journal of Consumer Affairs

by Brian Wansink

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 2003. The length of the article is 5009 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
How do front and back package labels influence beliefs about health claims?
Brian Wansink
Journal of Consumer Affairs (Refereed)
December 22, 2003
American Council on Consumer Interests
37 2 305(12)

Distributed by Thomson Gale

17 pages, ebook

Published December 22, 2003

About the author

Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.