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Hooked: How Leaders Connect, Engage and Inspire with Storytelling
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
208 pages, Kindle Edition
First published January 1, 2013
16 people are currently reading
177 people want to read
About the author
Gabrielle Dolan
10 books14 followersGabrielle Dolan can tell you a story or two.
In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.
A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 companies and multinationals to humanise their communications - Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation to name drop a few.
She holds a master’s degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Adaptive Leadership and Women and Power: Leadership in a New World.
Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia’s bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Her latest title, Magnetic Stories: Connect with customers and engage employees with brand storytelling will be published by Wiley in March 2021.
Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. Her dedication to the industry was recognised when Gabrielle was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement (jargonfreefridays.com).
In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.
A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 companies and multinationals to humanise their communications - Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation to name drop a few.
She holds a master’s degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Adaptive Leadership and Women and Power: Leadership in a New World.
Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia’s bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Her latest title, Magnetic Stories: Connect with customers and engage employees with brand storytelling will be published by Wiley in March 2021.
Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. Her dedication to the industry was recognised when Gabrielle was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement (jargonfreefridays.com).
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Displaying 1 - 6 of 6 reviews
February 12, 2015
Very good book to understand and create business stories of your own. It combines good explanation with examples and relevant insights on the subject. It has theory, practice, examples and it seems to me that in this way you get the most value out of it. Would definitely recommend it!
July 12, 2017
This is a book that, in its own way has got me hooked again on implementing and making storytelling part of what I do. Not just professionally, but also personally. Dolan and Naidu both made it easy for anyone to pick up the book and make use of some of the principles they teach. Highly recommended read for anyone from any background.
That said though, they made some pretty strong claims about what to do and what-not-to-do in storytelling which I found too restrictive, such as the claim that one shouldn't start telling a story by saying "Let me tell you a story." Having had my own experience of storytelling, I find that being flexible with yourself and giving yourself a certain degree of freedom, instead of being bogged down by do's or don'ts rules works best.
That said though, they made some pretty strong claims about what to do and what-not-to-do in storytelling which I found too restrictive, such as the claim that one shouldn't start telling a story by saying "Let me tell you a story." Having had my own experience of storytelling, I find that being flexible with yourself and giving yourself a certain degree of freedom, instead of being bogged down by do's or don'ts rules works best.
January 29, 2023
A story is not the same as a metaphor or an analogy. Metaphors and analogies provide your audience with an easy way to compare something but do not necessarily engage or inspire. Beware the metaphor or analogy that itself needs further explanation. In a business context you need to use a combination of metaphors, analogies and stories.
Metaphors and analogies when you want to give your audience a quick way of understanding something, and stories to connect, engage and inspire. Use the language appropriate for that particular audience.
Full written summary:
https://chrisweatherburn.com/hooked-h...
VLOG summary: https://youtu.be/TZsiGC5exp4
Metaphors and analogies when you want to give your audience a quick way of understanding something, and stories to connect, engage and inspire. Use the language appropriate for that particular audience.
Full written summary:
https://chrisweatherburn.com/hooked-h...
VLOG summary: https://youtu.be/TZsiGC5exp4
This entire review has been hidden because of spoilers.
March 16, 2018
Simple and clear guidance on storytelling
This is a very simple and clear book on how to bring storytelling into you working life.
I have already leveraged and shared 2 stories from this book, in my own way, as the stories were so relatable to what I was communicating.
This is a good book to help start the journey into storytelling.
This is a very simple and clear book on how to bring storytelling into you working life.
I have already leveraged and shared 2 stories from this book, in my own way, as the stories were so relatable to what I was communicating.
This is a good book to help start the journey into storytelling.
September 20, 2022
Helpful in understanding the beauty of dialogue. Storytelling is an art that needs to be honed to perfection. It takes time, practice, and the right audience.
Biggest takeaway is that if the audience is not right, cut your losses and move on.
Biggest takeaway is that if the audience is not right, cut your losses and move on.
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May 19, 2019How do you tell the difference between Reporter, Joker and Inspirer in story telling? A good insight!
Displaying 1 - 6 of 6 reviews