Behaviorism revolutionized psychology with objective methods to analyze how environment shapes human actions. This book unravels the history, theories and applications of this controversial yet groundbreaking field.
Written for psychology newcomers in an engaging narrative style, the book
The origins of behaviorism and its rejection of mental processes Major scientists like Pavlov, Watson and Skinner and their famous experiments Core principles including conditioning, reinforcement and punishment Ethical debates on free will and human dignity Practical applications in therapy, training and consumer behavior The evolution of behaviorism in the digital age of AI and neuroscience
With minimal jargon and easy to grasp examples, the book makes the concepts of behaviorism accessible to everyone. The appendices even include a glossary and list of key behaviorists for quick reference.
Ideal for psychology students, teachers and anyone curious to learn about this influential school of thought in human behavior studies. The book leaves readers with a well-rounded understanding of behaviorism's past, present and future.