I realised I could get free audiobooks from the library and decided to go for something that sounded somewhat interesting that I'd otherwise never read.
Now I generally don't consider audiobooks 'reading' because I just find I can't concentrate the same way on audio as I can reading. I won't judge other people, for me it's not quite reading. I'm not sure if I've read this, so maybe I can't judge it as I could everything else I've read this year, but I do know that even if I haven't "read" the book, I know it is boring. Very boring. And mostly for no-one, or at least no-one I know. A good book could have been written about Vegemite — a quirky popsci book about cultural fascination with a weird food, how marketing worked, etc.
Sadly, this book is written by the creator of Vegemite's grandson, so we know early on he's going to spend a lot of time writing about his family, and since they're his family, he's not going to dish the dirt. There are no scandalous secrets here. There is next to zero psychology. It turns out very boring people were involved in the creation of this product, which became popular due to the interwar lack of alternatives in the height of White Australian Anglo supremacy, which corresponds with the one of the nadirs of food culture in human history. I don't even get the sense Callister likes Vegemite. He likes that it became an Australian icon, as he is Australian, but there is nothing more emotive to this book. It seems to be the product of someone with too much free time. It's almost wrong to give this book 1 star, because I found it amusingly, hypnotically boring. Reading Wikipedia would be livelier and more educational.