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The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business
Become a known name and authority in your field to unlock infinite money-making opportunities
In The 90 Day Brand A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.
Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing.
You’ll also
Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.
In The 90 Day Brand A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.
Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing.
You’ll also
Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.
- GenresBusiness
224 pages, Hardcover
Published May 7, 2024
37 people are currently reading
130 people want to read
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Displaying 1 - 7 of 7 reviews
February 24, 2025
Easy to read, lots of great ideas and action items.
July 1, 2024
This book is probably the most useful book I've read on how to focus your message and build a tribe around it. If you are looking for a book on how to choose brand colours, logos, etc, this isn't it. It's more useful. It helps you focus your message, build trust among your followers, and then monetize your skills.
October 11, 2025
3.5/5 | Small but mighty. Once uncovered, it cannot be unseen.
The 90 Day Brand Plan was an enjoyable read. Walker does an admirable job of explaining the importance of building a personal brand, while offering a series of actionable activities at the end of each chapter.
It definitely stands out as a great book for budding entrepreneurs or content creators. Walker spends a good amount of time explaining founder mindset and basic business etiquette, which is assumed for most, but for newcomers it is important.
Highlights for me included his “tribe and campfire” metaphor, where he explains that your personal brand is like a campfire. To attract your tribe, you must feed it:
• Wood chips – quick, short content like stories
• Twigs – longer reels and shorts
• Logs – long-form YouTube videos or paid content
• Log piles – books, podcasts, courses
Walker maintains this metaphor throughout the book, extending it to smoke signals (types of content that attract attention - a weak pun, in my opinion), and access roads (partnerships, affiliates, sponsorships) which connect your brand to other tribes.
However, I found a few shortcomings with the book:
1. The order feels off.
Walker introduces the campfire metaphor and assigns a content task before explaining the five brand categories you should be known for. The sequence would have been far more logical and effective if reversed. There were a few instances of where a rework would make more logical sense.
2. Lack of clarity on positioning.
While the book remains intentionally generic to be broadly applicable - which I liked - it also suggests you should promote yourself daily for 90 days. But it doesn’t help readers figure out what they should focus on. Walker implies you can just start, and eventually your audience will “tell” you what to sell. I found this idea either naïve, fake, or simply underexplored.
3. Walker’s own story lacks detail.
He mentions hating his job (starting at 7:30am in Australia - possibly a trade), and then suddenly he’s posting about content and brand, eventually building “one of the fastest-growing brand agencies in Australia.” But it’s unclear whether he had prior experience in branding or content - what was his experience to justify this? More transparency would have added depth. Self-reflection exercises would also help readers clarify what they want to be known for. This missing layer makes some parts feel surface-level, lacking authenticity and soul.
Despite these issues, it’s a quick, engaging read. Walker’s writing style is enjoyable, and most of his metaphors are clever and helpful. At under 200 pages, I recommend it – but more as a primer than a definitive guide. Would recommend for first time business owners, those new to business, or learning about basic business and marketing.
The 90 Day Brand Plan was an enjoyable read. Walker does an admirable job of explaining the importance of building a personal brand, while offering a series of actionable activities at the end of each chapter.
It definitely stands out as a great book for budding entrepreneurs or content creators. Walker spends a good amount of time explaining founder mindset and basic business etiquette, which is assumed for most, but for newcomers it is important.
Highlights for me included his “tribe and campfire” metaphor, where he explains that your personal brand is like a campfire. To attract your tribe, you must feed it:
• Wood chips – quick, short content like stories
• Twigs – longer reels and shorts
• Logs – long-form YouTube videos or paid content
• Log piles – books, podcasts, courses
Walker maintains this metaphor throughout the book, extending it to smoke signals (types of content that attract attention - a weak pun, in my opinion), and access roads (partnerships, affiliates, sponsorships) which connect your brand to other tribes.
However, I found a few shortcomings with the book:
1. The order feels off.
Walker introduces the campfire metaphor and assigns a content task before explaining the five brand categories you should be known for. The sequence would have been far more logical and effective if reversed. There were a few instances of where a rework would make more logical sense.
2. Lack of clarity on positioning.
While the book remains intentionally generic to be broadly applicable - which I liked - it also suggests you should promote yourself daily for 90 days. But it doesn’t help readers figure out what they should focus on. Walker implies you can just start, and eventually your audience will “tell” you what to sell. I found this idea either naïve, fake, or simply underexplored.
3. Walker’s own story lacks detail.
He mentions hating his job (starting at 7:30am in Australia - possibly a trade), and then suddenly he’s posting about content and brand, eventually building “one of the fastest-growing brand agencies in Australia.” But it’s unclear whether he had prior experience in branding or content - what was his experience to justify this? More transparency would have added depth. Self-reflection exercises would also help readers clarify what they want to be known for. This missing layer makes some parts feel surface-level, lacking authenticity and soul.
Despite these issues, it’s a quick, engaging read. Walker’s writing style is enjoyable, and most of his metaphors are clever and helpful. At under 200 pages, I recommend it – but more as a primer than a definitive guide. Would recommend for first time business owners, those new to business, or learning about basic business and marketing.
This entire review has been hidden because of spoilers.
April 27, 2025
Dain utilizes his personal experience of branding mastery to roadmap an actionable 90-day workshop. The book excels in teaching how to establish yourself as an industry authority, how to monetise your skillset, and how to navigate the algorithm (praise be the algorithm).
However, many of the later chapters feel somewhat stale and rushed, containing numerous spelling and grammatical
errors.
However, many of the later chapters feel somewhat stale and rushed, containing numerous spelling and grammatical
errors.
August 9, 2025
absolutely love all that Dain creates - this book being one of the best! he put together an incredible blue print to learn and grow from to build your personal brand. he gives clear instruction & examples, while also giving applicable homework at the end of each chapter.
i worked to implement techniques as i read through the book & have already seen impacts! cannot recommend enough!
i worked to implement techniques as i read through the book & have already seen impacts! cannot recommend enough!
January 20, 2025
A super persuasive and exciting guide book to utilise digital and psychological skills to your advantage. I found it was very direct, leaving no room for excuses to succeed in your goals – maybe 15% unrealistic for me personally, but extremely motivating nonetheless!
October 25, 2025
Finally, a book about branding without the usual tired clichés. Despite the title sounding suspiciously like yet another “X ways to…” or “X traits of…” self-help throwaway, it’s actually smart, straightforward, and genuinely useful. The content is well-structured, written in a lively tone, and printed beautifully on high-quality paper. An absolute joy to read, explore, and apply to your own business.
Displaying 1 - 7 of 7 reviews