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Identity Shift: Upgrade How You Operate to Elevate Your Life

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According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams.

In an era with more access to the lives of others than ever before, it's easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of "better-than-me" drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison—especially when one's internal identity is out of alignment with the life they want to live.

Anthony Trucks' Identity Shift gives motivated individuals the tools to make meaningful change where it their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one's identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life.

217 pages, Kindle Edition

Published November 28, 2023

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Anthony Trucks

4 books2 followers

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5 stars
28 (38%)
4 stars
25 (34%)
3 stars
13 (18%)
2 stars
4 (5%)
1 star
2 (2%)
Displaying 1 - 7 of 7 reviews
Profile Image for Amanda Bennett.
59 reviews1 follower
March 28, 2022
I loved hearing him speak!! The book was good but in person was incredible.
Profile Image for Rick Davis.
Author 1 book3 followers
October 26, 2026
I enjoyed the first part of the book and Trucks uses his life's story in a good and interesting way. One of the first quotes I like from page 16 is, "Your identity is how you operate." I began to lose interest in the book in Part 2, "The Shift." The "Ideal Identity Venn Diagram" on page 76 made sense to me. However, as I progressed through the book, I found the second diagram, "The Shift Method" as too busy and more confusing to follow. I understand where the author is coming from, but even for me as a detail conscious individual, I found that diagram to be overwhelming. At that point I lost interest in the book and went from reading to skimming the text.
8 reviews
February 27, 2022
A book to make you take action!

The beginning of the book felt like Trucks was talking directly to me and instantly made me want to read more, to find the solution, the advice to make the shift. There is a clear framework to support your growth and help you make that "shift". More than a self help book, but a guide to upgrade your life.
Profile Image for Corey Stokes.
34 reviews2 followers
April 8, 2022
I loved the concept. Definitely a book to study and implement
7 reviews
October 5, 2026
loved the book

It’s an easy but great read - love his story of overcoming odds and making a difference in other lives - identity is everything so make it a good one!
Displaying 1 - 7 of 7 reviews