The Digital Marketing Handbook: Create a simple strategy and grow your business online

by Alice Benham

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Genres: Business

240 pages, Paperback

Published July 2, 2024

Reviews

[Erika Apinytė · Rating 5 out of 5]

What an amazing, informative and inspiring read. I’ve been following Alice’s work for some time and this book is a brilliant piece of work with so much actions and learnings to take away from it. Would definitely recommend reading, doesn’t matter if you’re brand new or tenured in marketing!

[Charlotte Klitgaard · Rating 5 out of 5]

The author has an amazing way of explaining some of the oldest tricks in the marketing book, in such a simple, concise, non-jargony way. Even for someone who’s been in marketing 15 years like myself, the author’s shown me that there are things that can still be learned and yet it’s still so accessible to those who are new to the industry. It’s so practical and a great guide for digital marketers who want to level up - I’ve already bought a copy for each of my team!

[Jack Barber · Rating 5 out of 5]

This book is a fantastic primer for those getting started with digital marketing. There's nothing especially ground-breaking here, but Alice writes in an engaging style and the case studies and practical action steps make this book immediately useful. I'm working on re-branding my own business and stepping up my own digital marketing as well as supporting my clients with theirs, I have no doubt I'll return to this useful guide time and again.

[Casey · Rating 1 out of 5]

Way too basic. This should be called marketing for dummies. Nothing about the evolution of the digital media space.