The Survey Handbook

by Arlene Fink

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

The characteristics and uses of qualitative surveys
The steps in a content analysis of qualitative data
Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
The main components of an informed consent form

184 pages, Kindle Edition

First published August 3, 1995

About the author

Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of literature reviews and evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 135 peer-reviewed articles and 15 textbooks.

Reviews

[Dan · Rating 3 out of 5]

Easy/fast read, felt like a solid overview but a little basic and a little dated.

[Ian Hiett · Rating 2 out of 5]

The general ideas conveyed by the book could be useful, but it's so outdated that I often doubted its relevance.