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A Car Dealer’s Guide to Google Analytics 4 - Second Edition: Learn how to setup, build events, conversions and reports in Google Analytics 4
*ALL NEW Second Edition! This new edition has been updated for in late 2023 complete with new screenshots, and includes steps for building Automotive Standards Council (ASC) events in Google Analytics 4.
The GA4 migration deadline has officially come and gone. Universal Analytics is out and GA4 is the law of the land, which means it is time for all industries in the digital space to not only adjust to this new normal but learn how to thrive in it. In his second edition of A Car Dealer’s Guide To Google Analytics 4, automotive digital marketing expert and founder of Generations Digital, George Nenni continues to help dealers navigate the ever-changing landscape of digital marketing.
Accessible, informative, and packed with real-life examples of how to use GA4 to your advantage, Nenni covers all topics from installing your tracking code to a complete rundown of all menus and submenus, and everything in between. Nenni breaks things down in a clear and digestible way, which makes this book a must-read for anyone in the digital automotive space who wants to continue to elevate their customers’ experience.
You’ll Bio
George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Digital Marketing and A Car Dealer’s Guide to Google Business Profile , both available on Amazon, and he is the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals.
The GA4 migration deadline has officially come and gone. Universal Analytics is out and GA4 is the law of the land, which means it is time for all industries in the digital space to not only adjust to this new normal but learn how to thrive in it. In his second edition of A Car Dealer’s Guide To Google Analytics 4, automotive digital marketing expert and founder of Generations Digital, George Nenni continues to help dealers navigate the ever-changing landscape of digital marketing.
Accessible, informative, and packed with real-life examples of how to use GA4 to your advantage, Nenni covers all topics from installing your tracking code to a complete rundown of all menus and submenus, and everything in between. Nenni breaks things down in a clear and digestible way, which makes this book a must-read for anyone in the digital automotive space who wants to continue to elevate their customers’ experience.
You’ll Bio
George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Digital Marketing and A Car Dealer’s Guide to Google Business Profile , both available on Amazon, and he is the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals.
206 pages, Paperback
Published September 21, 2023
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