Unlock Your Aesthetic: A Visual Guide to Find Your Vibe

by Maris Jones

Find inspiration from your daily life and build your own personal or creative brand

Are you ready to discover your signature visual brand?

Maris Jones invites you to take a deep dive into her vibrant world of color and imagination to help you find your aesthetic, whether that’s for your everyday life or your creative pursuits.

What’s Your Aesthetic? guides readers on a journey of brand self-discovery through a series of personal stories, visually captivating guides, and quirky prompts. Jones helps you tap into your creative voice by building on your specific interests and tastes in everything from fashion, music, art, décor, color, and more. You’ll learn how to bring your unique creative visions to life, whether you’re putting together a show-stopping look for a big party, or creating a video for your social media channel.

Whether you are a seasoned professional or just beginning your creative journey, this book offers valuable insights and practical tips for finding your own aesthetic and expressing it through every aspect of your life. With Jones's expert guidance, you'll learn how to embrace your interests and passions and turn them into a visually stunning cohesive brand that will help you set yourself apart.

Genres: Self Help, Nonfiction, Fashion, Art, Photography

240 pages, Hardcover

Published September 10, 2024

Reviews

[Courtney · Rating 5 out of 5]

I’ve been following Maris’ work on instagram for ages and absolutely love her style. We have a lot of the same loves: rainbows, 60s-90s design and fashion, David Bowie, 70s & 80s fantasy. I have never had any issues with my aesthetic (I am an Aries and am very sure about what I like and what I do not and it is all very eclectic lol) but this is such a cool book about the art of creativity and how things can fit together visually to tell a story. Highly recommend for any artistic minded friends.

[Brie · Rating 4 out of 5]

I feel like this book came at the right time for me. I loved Jones's tone - both nonchalant and fiercely sparkly - and her questions for you to help you figure out what you want to say or feel. I also appreciated the variety of genres and mediums she talked about, from fashion and film to visual design and writing. I'm sure I'm going to be revisiting this book to reread the questions and look at the many awesome pictures of Jones' projects so far. I think this book is great for creatives and anyone who just wants to feel a bit more like their genuine selves, especially if you might feel like a little permission is needed. I'm a recovering perfectionist, and this book has helped me take another step towards creating freely.

[Ela M · Rating 4 out of 5]

This was a fun little art book that I happened to start at the perfect time, right as I was picking out new furniture and designing two rooms in my house. I can definitely say it helped me make some successful decisions about the aesthetic I’m going for.

The book includes a mix of fun prompts, color exercises, and creative nudges that get you thinking more intentionally about your personal style. It helped me notice the importance of set design and lighting, and reminded me how much textures, patterns, and materials can completely change the feel of a space. (I’m drawn to woven, fluffy, checkered, polka dots, and floral textures!)

I didn’t get around to filling out a ton of the prompts, but it was still cool to read through some observations on music, fashion, movies, set design, editing, etc. My only negative is that some of the wording tended to fall flat, but overall, I’d recommend it to designers, creatives, crafters, or anyone looking for a little spark of inspiration.

“If more people realized that creating art simply means making what they enjoy, we would see a surge of individuals dabbling in the arts.”

“Ultimately, an aesthetic is a reflection of who you truly are as an individual.”

“Trust your instincts and focus on what excites you rather than worrying about what you think SHOULD excite you.”

“Chances are, you’re already choosing your outfits based on how you feel - even if you’re not consciously aware of it.”

[Victoria · Rating 4 out of 5]

The first half of this book is amazing. It's what spoke to me a lot and really helped to unlock my own personal art "aesthetic."

I really enjoyed the exercises and found them super helpful.

By chapter six, it felt a bit repetitive, which isn't really a bad thing, but at that point, I understood the exercises to really make something my own.

I'm giving it 4 stars for the great first half of the book.

[Abigail · Rating 4 out of 5]

While this book is intended more for visual artists, I found several of the exercises and tips useful for prose writing. Would recommend this book to anyone interested in the technical aspects of art and using them as a tool to improve their creative practice. The photographs and visual elements are beautiful to look at, while also highlighting the various points and lessons Jones is expressing.

[Grace]

Good for brainstorming with art projects

[Paige Minor · Rating 5 out of 5]

fun short read, her set designs are amazing

[Christina · Rating 5 out of 5]

I just LOVED it. In many ways a new spark to light up creativity. I will use it in my own art, visuals and profession.

[Vyvyan Wormwood · Rating 5 out of 5]

This book is super informative and I think I'm going to read it again; I want to be able to read it all the way through at one time, so I know what the hecc I'm doing with the steps that it talks about in the book. I read it before I did the activities that are listed that help you find your aesthetic information and create your own. This is a GREAT reference if you want to find what styles you vibe with or even if you want to just create like a set of your own for photography sessions, too.