Wow. I just noticed another review of this book somewhere below: "Reads a lot like a history book. Couldn't get interested in it." Yes, I imagine a work subtitled A Cultural History... would read a lot like a history book, wouldn't it?
Horror fans, in my experience, too often write like perennial adolescents, and it's certainly rare to encounter one who can authoritatively call upon Freud, Fiedler, Fussell, Sontag, and Pound, among others, as does David J. Skal. Some of the detours in The Monster Show seem irrelevant—why, for instance, do we get an account of Clara Bow's affair with Bela Lugosi ("America's queen and king of eros and thanatos") or of James Dean's friendship with TV horror-hostess Vampira?—yet, even so, we’re rewarded with wonderful passages like this: “Death and sensuality had always had a deep affinity, but never before had they been so pointedly merged in a popular icon. Vampira’s body was a landscape of cultural contradictions: simultaneously buxom and gaunt, well-fed yet skeletal, a paradoxical evocation of insatiable consumerism. She was especially well-suited to low-resolution television—no amount of fiddling with the contrast button could mitigate the stark planes and shadows that composed her. Her eyebrows were streamlined, jet-propelled parabolas—Gothic arches in orbit. Drawing energy from the quintessentially fifties nexus of automotive styling and the female form, Vampire was a souped-up hearse…with headlights. Breast-like projections on American cars had been introduced in 1953; their juxtaposition with aggressively toothy grillwork already in fashion yielded a technological update on vampire-related images of ravenous womanhood. Vampira’s daring décolletage effortlessly evoked vampirism as a kind of monstrous suckling…and the public, it appeared, was ready to feed.”