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Talk to Strangers: The Yes Theory Story

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Matt Dahlia was a recent college grad with no direction in his his business was dead on arrival and all his friends had left town. He was broke and searching for belonging in a world that didn't understand him. That is, until he serendipitously met Thomas, who not only felt the same way he did, but had a project in Together, along with two more like-minded strangers, they were going to move into a one-bedroom apartment and film themselves doing 30 things they had never done before in 30 days.
That summer project changed their lives it pushed them out of their comfort zones, bonded them for life, and allowed them to reach a wide audience online. Their journey would eventually become Yes Theory, a massive movement of millions of people living by the philosophy of seeking discomfort.
In this memoir, Matt reveals the extreme highs and lows of Yes Theory, sharing his own along the way. This is a story about the sacrifices it takes to make a dream come true, what happens when a small group of friends suddenly have the attention of millions of strangers online, and what it means to say goodbye when everything seems to be going so well.
But most of all, it's a reminder to ask yourself that most important what do you want out of life?

234 pages, Hardcover

First published December 3, 2023

234 people are currently reading
2553 people want to read

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Matt Dahlia

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Displaying 1 - 30 of 351 reviews
Profile Image for Jhuma Khan.
103 reviews14 followers
January 28, 2024
In "Talk to Strangers," Matt Dahlia, a co-founder of Yes Theory, shares the journey from building the YouTube channel with friends to grappling with the mental health challenges that success brought. Initially, the book captures the excitement of their unconventional endeavors and the toll it took on Matt as the pressure for more content grew.

From the early days in Montreal to the deal with Snapchat and encounters with Liz Murdoch and Will Smith, Matt provides insights into the behind-the-scenes of Yes Theory. The narrative delves into the highs and lows of creating viral content, reflecting Matt's struggle with maintaining joy amid growing responsibilities.

The simplicity of the writing style effectively conveys the story, although a desire for a more in-depth exploration of certain events lingers. The episodic structure, while reflective of real-life moments, occasionally leaves gaps, prompting a wish for a more comprehensive view.

Real life characters like Derin play a lesser role in the narrative, and while conflicts are mentioned, a deeper exploration of their origins and resolutions is absent. The book excels in portraying themes of mental health struggles, loneliness, and the emotional process of letting go of something deeply meaningful.

For fans of Yes Theory, it serves as a poignant farewell letter from Matt, prompting a deep emotional connection. However, for those unfamiliar with Yes Theory, a prior introduction through their videos is recommended before delving into the book. The overall experience might not resonate universally, but for the Yes Theory Fam, it's a compelling and heartfelt narrative deserving of a 5-star rating.
Profile Image for Savannah.
76 reviews
December 11, 2023
3.5 stars

i really enjoyed the glimpse behind the scenes and matt's insightful reflections on brotherhood, saying yes and prioritising himself. though i felt like the hook ("If you were 99 years old and on your deathbed and were given a chance to come back to today, what would you do right now?") was quite misleading, i actually quite liked that this was more a memoir than a self-help book. in fact, i think that's what made it all the more inspiring

however, i do have to say that i am not sure if i had enjoyed it this much if i hadn't followed yes theory for years. the way the story was told and constructed was mostly logical but towards the end of the book it felt less like a memoir and more like a statement why he was leaving yes theory - which is interesting, but, in my opinion, did not quite fit the rest of the book (at least not in the way it was told)

that being said, this did inspire me to spend more time with myself and reflect things!
Profile Image for Nika.
250 reviews38 followers
December 19, 2023



The reason why this book ended up in my home library was because I have been following the "Yes Theory" YouTube channel for years. When I first heard that one of the original co-founders would be working on a project to tell their unique story, I instantly knew that I’d like to support them by purchasing and reading the book once it came out. I really agree with Yes Theory's ideas and their missions, so I was glad to see that the book managed to give an interesting insight onto the “behind the scenes” moments of the channel. Additionally, the author openly shared his journey about being a content creator and a business owner with his friends, which is something that you can’t easily find put in writing.

What I was positively surprised with, was how well edited it was. The story was coherent, there weren’t any mistakes within it that I could spot and this is something that even well established authors sometimes struggle with. For a first time author, this was a great achievement! I probably also enjoyed the book so much because I watched all the podcasts leading up to its publication date before reading it (“watched” because I’m so visual and wouldn’t have been able to just listen to them). These ranged from interviews with the three other co-founders of the YouTube channel (Thomas Brag, Ammar Kandil and Derin Emre), the author’s coaches, the head of Operations of the channel (Pedro Paiva), investors (Tom Wright) and other people that were big influences, such as the author Mark Manson (on the YesTheory channel, as well as on the author’s own YouTube channel). If the book spoke to you, I highly suggest you to watch those videos in addition to it.

Most of all though, it was a story that invited you to reflect and to think. To question the things that you feel like you need to do in life, that people expect from you and weigh them out with the things that might bring you more happiness.

I thought of […] the expectations from our families, our society […]. They weren’t malicious. They were doing their best. They just wanted to control it, to plan everything so that no mistakes were made.
p. 91


I came across the book at exactly the right moment in life and welcomed it as a much needed push in that direction. The author beautifully depicted how no successful person is a “one man show”. It is all about the people you surround yourself with, who could help you reach your full potential or even go beyond it.

[…] I was more sure of myself and knew that with the right people around me, I could achieve anything.
p. 198


Through the author’s personal story, he invited his readers to reflect on the idea of success, how we always feel the obligation to be moving forward, to be working on ourselves to become better but how we also need moments to stop, digest and reflect on everything that is happening in our fast-paced lives.

‘You know, being still is a superpower. You live and you do and you bang around and you get knocked and you have all of those experiences and then you need huge amounts of time to just sit with it. To just be quiet and be still. Growth and expansion doesn’t come from doing. Growth and expansion comes from relaxing and allowing it to sit.’ [- Will Smith]
p. 172


Another thing that I personally took away was the topic of social media, capturing moments through videos and photos and especially the feeling of an obligation to do so in our modern society. I now have a very different view onto it than just one year ago, having quit the social media channel I was most addicted to, Instagram. Reading about Matt’s story motivates me to stick with my gut feeling that this world is simply not for me anymore and a reminder was shared that making changes in one’s life is never going to be comfortable.

Whenever there is a big moment in my life, there was a lens there, constantly reminding me that my most cherished experiences had to be shared with others.
p. 199

‘Goodbyes are the ultimate discomforts, Matt,’ she said.
p. 205


All in all, this was a quick read, within which the narrative flowed well and which I can see both fans of the “Yes Theory”, as well as those who have never heard of Matt Dahlia taking something away from. This book doesn’t draw you in with its unusual or remarkable style, it’s a story that’s told in a very straightforward and simple way. Nevertheless, you can feel how the author opened up and put his most genuine self on the pages. Whereas realistically, I would have rated it with 3/5★ (having wished for it to be longer, going into more details fans haven’t heard about before), I’m bumping it up to 4/5★ knowing how much heart and hard work went into putting it together.

If you liked this review, you can read more on my blog - VKReads.com
Profile Image for Dan Shelley.
7 reviews6 followers
December 6, 2023
no where does it talk about reflecting back on life

One of the key selling points is looking back at your life when you’re dying….no where does it tie into that at all.

Was so looking forward to this for years, but thoroughly disappointed.

Happy Matt found himself and for his next chapter….but this was just an autobiography.
Profile Image for Sarneet.
53 reviews3 followers
December 25, 2023
Decent and easy read but nothing mind blowing.

Felt a little rushed towards the end and wish there was more depth in it in terms of their journey and what their philosophy means to him.

But overall, a good book for fans of the yes theory channel but probably won’t offer much to non fans.
Profile Image for Jule.
220 reviews2 followers
December 24, 2023
it was nice that he was so open about his personal struggles.
But I wish there would have been like 1 or 2 chapters between what happened after their business with Will smith and today within Yes Theory. Not much, but just a little more...
Profile Image for Tyler Jing.
96 reviews
January 13, 2024
What a book to start the year off with. I wouldn’t consider myself a fan of many online creators in general, but when I discovered Yes Theory I was immediately drawn by their vision and philosophy. Their motto of “seeking discomfort” struck a chord within me in 2020 when I was really struggling with my skillset in flight training and how to grow in my faith. I’ve been a big fan of their content since.

I wasn’t expecting too much from a YouTuber-written memoir but Matt’s candid, transparent storytelling really kept me turning the pages. Maybe I’m a bit biased having followed the Yes Theory team for many years, but reading the story of their founding roots had me all giddy and excited. I especially loved the story of how Matt and Thomas’ friendship began.

Funnily enough, I started this book in a hotel room in Montreal, exactly where the Yes Theory guys met and their stories began. This memoir of friendship, perseverance and identity really warmed my heart and I can’t wait for Matt’s, and Yes Theory’s, next steps. ⚡️
Profile Image for Isis.
68 reviews1 follower
February 21, 2024
An absolutely wonderful, inspiring book. It sets out the history, story and idea behind Yes Theory very well. In that way, it is inspiring to see. It shows anything can be possible, and pushes you, in true Yes Theory fashion, to seek discomfort. I however, wouldn't say I'd recommend this to everyone, as the book is too memoir-like to understand and fully enjoy the message behind it, if one is not familiar with Yes Theory.



'If you bring good energy, if you think you deserve to be there, then things work in your favour.'

But that's life; it gets in the way.

'No matter what happens, make sure your friendship remains the priority.'

You never know whom you inspire by taking action, and you never know the aftershock it creates.

We had unquestionable proof. Proof that if you opened yourself up to an impossible dream, it could become real.

Despite what anyone tells you who you should be, you have the right to determine the life you want to live. So don't live somebody else's dream. Just focus on finding and living yours.

Goodbyes are the ultimate discomforts.
3 reviews
January 3, 2024
En sjukt intressant och emotionell bok om man känner till Yes Theory gruppen sen innan
Profile Image for Ranya Derrick.
52 reviews
January 4, 2024
I loved this book.
I love Yes Theory so I was intrigued to understand more about the true reality of this group.

I found it refreshing and grounding that although it can all seem amazing on the outside, everyone can struggle and have anxiety. That seeking adventure is important but also pausing and processing these adventures is needed too.

Also, that sometimes seeking discomfort is actually saying no, finding balance, going against the grain, being true to yourself.

Thank you Matt for being so honest! I wish you all the best on your next venture - taking time to nurture ALL the parts of YOU!
I look forward to bumping into you one day :)

My aim is to now figure out: what is important to me? What do I want do? …
Profile Image for Skyler Thomas.
99 reviews
May 12, 2025
This brought me right back to my Grade 11 Yes Theory obsession
31 reviews
February 8, 2024
I was so excited to read this book that I had been waiting for so long and... what a disappointment it was, unfortunately. The beginning was promising and enjoyable if you have followed Yes Theory for years. Discovering how they met and how these crazy adventures and friendships started was very nice. But it quickly went downhill with just few half-told stories, leaving you with a lot of unanswered questions, one after the other. It felt like it was written in a hurry to just be over with it, which is surprising knowing how long Matt spent writing this book and how much energy he put into it. The more I kept reading, the more frustrated I was to get only the surface of everything, jumping from one event to the other, feeling like there was always a gap in between, missing information and stories, missing depth, and that everything was told way too fast. Then, after the jump with Will Smith... it got even worse. Skipping everything in a blink of an eye to finish the story. It ended just being a goodbye statement that didn't fit the book at all. I wouldn't recommend this book, but I'll, of course, keep following Yes Theory, and I hope Matt will find new exciting projects and adventures to go on, away from the cameras.
1 review1 follower
January 6, 2024
I enjoyed this book, it was great to learn more about the creation of Yes Theory and all the effort the group went through to share their passion with the world. However, I think that sentiment is largely because I’m a long term subscriber and felt nostalgic reading this - objectively the book leaves a lot to the imagination. At times the writing felt forced, and some of the large time skips felt disappointing. I would have liked had they relived more of their popular adventures, and relived some more of the serendipity I always was amazed by, such as meeting strangers on adventures that continued on to be close friends and contributors. I did enjoy reading this and will continue to be inspired with what they created, it just fell a little short of my expectations. I will miss Matt and wish him the best!
Profile Image for Sarah.
14 reviews2 followers
February 11, 2024
As a fan of yes theory, over the years I've always wondered how they made everything look so easy. It's both refreshing and somewhat inspiring to read about his perseverance through the pain. The story about the ironman was so beautiful, it nearly brought me to tears. This is definitely not the most amazing piece of literature I've read, but it has what many books lack, soul.
This entire review has been hidden because of spoilers.
Profile Image for Riley Hetherington.
7 reviews
January 9, 2024
I really enjoyed getting a behind the scenes look at Yes Theory with the personal details they don’t often share. Super cute easy read, my only qualm is Matt Dahlia’s writing style is junior high essay level 🥴
Profile Image for Abbie.
66 reviews
March 31, 2024
This book was very quick and easy to read - felt like watching a yes theory video. I thought it would be about like how to live a life according to yes theory motto but it was more just their origin story.
Profile Image for Audrey :) Myers.
16 reviews1 follower
December 6, 2025
Long time follower of Yes Theory, I was excited for this one. The whole seek discomfort mission behind it is a lesson I’m learning to choose every single day. But this book is not about the theory so I won’t go further into that - just needed to be stated to set the stage for my perspective going into this book, which is about the story about how it got started.

And the story is fantastic. It really is insane the many lives these guys have lived, and i feel it was that much more inspiring for me to read it as someone the same age as they were at the time. Their outlook, openness, interest and connection with life, experiences, and the people around them is profound and something everyone could stand to learn a bit from.

Writing-wise, I will say, was not award-winning. The pacing and timeline didn’t allow for as much connection as I think there could have been, very quick paced and mini ups and downs. And while I can appreciate that the structure of the story is parallel to the events it’s describing, the quick creation and evolution of the group, it also didn’t give me time to feel the intensity of the highs and lows as I think it could have. Being so short and quick paced did keep it interesting. I DO think the overall arch made sense and was easy to follow. There was clear intention behind the setup of each section and chapter. I think the casual, almost diary-like style was appropriate for the story.

Matt starts the book by telling how he left the group (it’s not a spoiler it’s in the first chapter!). I think that was very poetic and actually made the story that much more impactful - if you watch their videos its easy to think “oh they’re great but i could never do that,” so i appreciate that Matt, in leaving, almost makes it easier for someone to think they CAN do the things he did.

I hope this rating does not deter anyone from reading it. It is absolutely worth reading, story-wise. I could not, however, give this a higher rating out of respect for other books writing-wise.

Thank you Matt, for sharing your story, experiences, feelings, and emotions so candidly :)
Profile Image for paula andrea!.
34 reviews
January 9, 2024
⚡️ 5/5

I sat down, trying to process this book and how it made me feel. I love reading, but I loved reading this book even more. I know for sure I’m going to bring it everywhere to feel inspired by my favorite parts, eventually I will pass it along just as it says in the end!!!

Maybe I am biased for being a fan for a long time, but reading the insights of the videos:things you once saw makes it feel nostalgic??? or maybe as if you where there???
I used to watch Yes Theory videos every time they uploaded, always inspired by their videos, I always ended up tearing up, I remember when Derrin left (that was when I started watching them), the Will Smith crazy idea, joining a Facebook group called “The Yes Fam”, and honestly I never took their motto as my motto, I was inspired but never lived by it.
Then, I stopped watching, and sometimes I would re-watch some videos here and there, but up until recently I became inspired by them again (now for real), and this book got me hyped up about things that I want to do. I know this is a Memoir more than anything, but Matt created something soooo beautiful that I know for sure a lot of people are going to be inspired by it . Thank you Matt, thank you Yes Theory.


Profile Image for Eva.
111 reviews9 followers
February 3, 2024
Everyone should read this book!
I loved everything about it. It’s so inspiring and motivating to read. For me it was super interesting to hear those stories about Yes Theory and Matt as a person. Since I discovered their channel I haven’t missed a video and to see how everything developed was so excited and great to read. I loved how the book was written, I didn’t want to put it down. How the story’s were told and everything else was just great! For everyone who loves to read about people’s connections and just other ways to look at your life, I would definitely recommend it to you. Also if you haven’t watched a Yes Theory video, please do it, it’s soooo great. All in all definitely a 5 ⭐️ star read!
Profile Image for Xavier Leong.
Author 1 book1 follower
January 3, 2024
I wanted this book to be the first one I read to start 2024 as it holds a sentimental value to me, as Yes Theory is a channel that has inspired me and brought a lot of positivity to my day each time I watch one of their videos.
The book certainly didn’t disappoint although there were a few things I would have liked more from it.
To not fault of it’s own I felt as if I already knew a majority of the story, so I would have liked it to be a bit less of a straightforward “this is what happened” type of memoir, and more of a peek into Matt’s mind. It does seem as though this was meant to be a book about Yes Theory rather than about Matt, though I would’ve liked for it to be the other way around.
I felt there were some good insights throughout the book, especially showing the value in community and relying on those around you to lift you up. One of my goals for this year is to run a marathon and this book helped me feel confident that I will accomplish this (especially the final section about the Ironman). This final chapter was my favorite section as Matt felt the most vulnerable and I would have liked more like that.
Overall it’s an inspiring and thoughtful read, and a must-read for anyone who is a fan of Yes Theory.
Profile Image for Caroline Eads.
14 reviews1 follower
January 7, 2024
I might be biased because I grew up watching Yes Theory. They were one of the first YouTube channels I subscribed to and I have followed them every step of the way. As I was reading, I was remembering where I was and who I was with as I saw these videos drop years ago. Even with knowing much of this story, it was so inspiring to hear it be told this way. I highly suggest this book to anyone, whether you’re completely happy with your life or you feel like you’re stuck. Yes Theory will live on for generations.
Profile Image for Caetana.
21 reviews
August 21, 2024
sou sem dúvida biased porque os sigo há anos, mas também o livro é maioritariamente para essas pessoas por isso 🤷🏻‍♀️
na verdade não sei bem avaliar livros assim, que contam a vida/ a jornada de alguém, mas sinto que não poderia estar mais bem conseguido que isto- agarrou-me o tempo todo e aprendi muitas coisas interessantes, para além de ser um livro super motivador, do tipo que dá vontade de pousar o livro e fazer tudo e mais alguma coisa que te venha à cabeça
Profile Image for Mirjam.
80 reviews
January 4, 2024
I’ve been waiting for this book ever since it was announced and it did not disappoint. It made me feel empowered, happy, emotional all at the same time. Even though I just finished it, I’m already thinking about the next time I’m going to read it!
Profile Image for Nele Husen.
45 reviews
January 16, 2024
Having followed Yes Theory's story since almost their very beginning, I was so excited to read Matts' book! And it didn't disappoint! I love the honesty with which he tells his and their story, the ups and downs, the challenges, the adventures and everything in between! His telling of their story has touched me and I'm grateful for the insights it gives us readers, which allows one, to discover the story and scenes behind what the camera allows us to see.
Profile Image for Lena.
13 reviews
September 23, 2024
Loved every second of it. Matt did so well, despite every difficulty that he had while writing the book. My signed edition of “Talk to strangers” will forever have a special place in my heart and my bookshelf 💙
21 reviews
December 3, 2023
Where to even begin…
I listened to the audiobook in one sitting and oh boy,,,loved every single second. I’ve been a fan of Yes Theory for a few years now so I was extremely excited to read this and it didn’t disappoint. I laughed, I cried, felt all sorts of emotions…this is why I love reading books about other people’s stories. I loved all those little stories with Thomas at the beginning and literally had goosebumps listening to the chapter with Ammar’s decision to post that video (iykyk, don’t wanna spoil anything).
Also, shoutout and big thanks to Matt for being so open and vulnerable.
Highly highly recommend, 11/10💛
Profile Image for Rhee Andrews.
5 reviews
February 1, 2025
There were great parts of the book that spoke more on the power of networking, utilizing what you have and other moments of manifestation. A lot of this book also felt like moments of just reflection on his life and perspective which didn’t feel very connective as a reader.

Understanding the title, I see why the writer decided to create what he did and the last few chapters helped tie in the book. There were great stories told, however it felt more of a reflection of his life than a push to speak with strangers.
Profile Image for Sylvester Francis Alonz.
58 reviews
January 3, 2024
I met Yes Theory (Thomas and Staffan) around the worst time of my life (sorry if I did not make it clear then but I naturally did not want to burden anyone, but thank you if you ever read this review.

Like the vulnerability expressed here with Ammar and Matt's struggles and videos about Thomas's tumultuous year, I had a version of both illness and death of a beloved grandmother and aunt as well as being let go from what was at one point my dream job, bringing about a severe episode of depression unmatched previously in my life. I am okay, and I know that the person most skeptical about that would be myself, but I cannot believe that I am doing much better right now.

Talk to Strangers: The Yes Theory Story reflects a profound realisation of the human condition, especially for millennials and Gen Z, highlighting a yearning for deeper meaning. As a young person at the turn of this century, the ironic twist of connective technology is the theory that internal discomfort possesses the power to not only connect communities, but elicit amazing levels of learning and self-growth.

From Brene Brown to Mark Manson, Love Live Serve to David Goggins, and everything in between, what may be perceived as four privileged young millennial is another genre of genuine camaraderie of internationals "seekers." When my Colombian brother (best friend/host family) introduced me to Yes Theory, I felt more than just a subscriber, but a "seeker." For those who followed or those who are new, I refer to myself as a young person yearning for a connection to others, the world, and myself, appreciating the endless bounds of the amazing energy of the world.

What does growth mean? What does one do when saturated with toxic masculinity, femininity, positivity, negativity or anything on this? What does one do when we live in an over-connected world where we feel distanced? What does one do when everything online is perfect, with an over saturation of again, beautifully or perfectly sculpted human beings with perfect lives?

Well, you talk to Strangers and Seek Discomfort. It may not fully be easy, it may not be what one does at a bar or club or in a place of work, but it may look like asking for directions versus using GPS, it maybe asking to sit with someone, and it maybe a lot of rejections and awkward silences. This is not dating or making friends, but being human, because essentially, strangers are just friends you have not met yet.

I recognise that the book may seem anti-climatic to newcomers, but this has been a personal story over the course of podcasts, videos, social media posts, as well as lunches out here in the Republic of Palau. The Yes Theory is that sometimes, a single yes can be everything and that yes also includes no's that will elicit discomfort, the unknown, and yes, embarrassment and cringe. But taking from the art of detachment, it helps to recognise that accepting the Yes Theory implies being human.

Matt is human in the book, someone recounting the story of one of the most consequential YouTube Channels in history, and while never his dream, the dedication and drive and risk taking, and understanding when you lived your peak and why you should not so cleanly plan out everything.

What does that look like for me? It means that the book is not everything, but a piece in a much bigger puzzle for this to be more than a YouTube Channel, but a movement. I wish to play my role in any way that I can.


Mesulang/Merci Yes Theory and Matt Dahlia
Profile Image for Emily Wu.
12 reviews
April 12, 2024
It was a super easy read but maybe almost to a fault in that I wished Matt could have delved deeper into certain parts of their story. I feel like this book is best suited for Yes Theory fans wanting to know more about their history — not sure how much this would resonate with someone with no knowledge of the group. As a Yes Theory fan myself with less knowledge of their earlier days, I enjoyed learning about how they came together and their scrappy beginnings.

“Goodbyes are the ultimate discomfort” — Goodbyes are indeed one of the hardest things to do but I am glad he is living his truth in moving on. Wishing Matt Dahlia nothing but the best in the next phase of his life ❤️
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