Entrepreneurship in a Global Context

by Sue Birley (Editor), Ian MacMillan (Editor)

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising.

189 pages, Kindle Edition

First published February 20, 1997

About the author

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.


[taken from book cover]