Media: From Chaos to Clarity

by Judy Ungar Franks, Mary Leader (Editor), Rochelle Victor (Illustrator)

What happens when you apply old-school media thinking to a new media world? Absolutely nothing! From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world. For each truth, there is a technology story, a pioneer, a lot of chaos and ultimately a new way to implement Integrated Marketing Communications for marketers, the media, advertising agencies, and future professionals who wish to enter the field of marketing, advertising, and media.

101 pages, Paperback

First published March 15, 2011