In a groundbreaking call to arms, Fifty Plus takes an important look at the seventy-eight million strong American baby boomer revolution. From age 50+ on up, Americans are now refusing to rock away their retirement and are actively changing the face of aging in America. The Boomers are no strangers to the gym, voting booth, online investing sites, or even management of their 401(k)s. They're joining an already on the go group of Americans 50+ who are leaving their mark. Bill Novelli, CEO of AARP, knows firsthand that 50+ Americans are actively seizing the day
Transforming health care by demanding quality care, lower pharmaceutical costs, and engaging in healthy lifestyles and preventive care
Creating a secure retirement by advance personal finance planning and working on Social Security solvency for all
Revolutionizing the workplace to benefit not only Boomers but their colleagues
Building livable communities with improved housing, transportation, and services, allowing all Americans to age in place
Developing innovative and affordable products and services to add value to 50+ live
Advocating for causes that will create a lasting legacy so we can leave the world a better place
By igniting a 21st century revolution to make a better, stronger America, Bill Novelli knows, if you're 50+: The best is yet to come.
William D. Novelli, Founder, Georgetown Business for Impact and Distinguished Professor of the Practice, McDonough School of Business, Georgetown University As a professor in the MBA program at McDonough Georgetown, Bill teaches Principled Leadership for Business and Society and Managing the Enterprise. He developed and previously taught courses in Corporate Social Responsibility and Leadership and Management of Nonprofit Organizations.
He founded Georgetown Business for Impact at McDonough and oversees the program, which partners with companies, nonprofits, and government to create social, environmental, and economic impact.
Bill is also co-founder and co-chair of the Coalition to Transform Advanced Care, a national alliance focused on reforming advanced illness/end of life care in the U.S. Previously, he was CEO of AARP, a membership organization of 40 million people 50 and older.
Prior to AARP, he was founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development organization, and co-founder and president of Porter Novelli, a global public relations firm and now part of Omnicom.
Bill is the author of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life (with Boe Workman, St. Martin’s Press) and Managing the Older Worker: How to Prepare for the New Organizational Order (with Peter Cappelli, Harvard University Press). His new book, Good Business: The Talk, Fight, Win Way to Change the World (Johns Hopkins University Press) is due out in late 2020.