How to Score from the Red Zone: Your Secret Playbook for Winning More Business

by Maribeth Kuzmeski

This handy little book covers the most successful, cost effective and highest return on investment marketing strategies that today’s businesses use to stay on top. The book shares a wealth of techniques for finding and keeping new business. The author uses the principles of football to explain how you can consistently score from the red zone – the final 20 yards before the goal line, or in the case of business, the unmarked territory where you either win or lose a client.

89 pages, Paperback

First published March 15, 2002