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Drive: The Surprising Truth about What Motivates Us
A book that will change how you think and transform how you live.
Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
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Published February 10, 2011
About the author
Daniel H. Pink
161 books28.9k followersDaniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.
WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.
He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.
Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.
He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
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Displaying 1 - 1 of 1 review
September 12, 2026
Pink challenges the assumption that external rewards - bonuses, raises - are the primary drivers of motivation and performance, presenting research showing that for anything beyond simple mechanical tasks, autonomy, mastery, and purpose are far stronger motivators.
He makes a compelling case that traditional carrot-and-stick incentives can actually backfire on creative or complex work, which runs against a lot of conventional workplace thinking. The book has been especially influential in management and workplace design circles, beyond just general personal development readers.
Part of the money-and-life shelf on The Credo Vita (thecredovita.com/products.html?utm_so...).
He makes a compelling case that traditional carrot-and-stick incentives can actually backfire on creative or complex work, which runs against a lot of conventional workplace thinking. The book has been especially influential in management and workplace design circles, beyond just general personal development readers.
Part of the money-and-life shelf on The Credo Vita (thecredovita.com/products.html?utm_so...).
Displaying 1 - 1 of 1 review