Cracking the Millionaire Code

by Robert G. Allen, Mark Victor Hansen

The ultimate tool for unleashing your inner entrepreneur and for achieving enlightened wealth.

This is a step-by-step guide to cracking your personal millionaire code and turning your enlightened ideas into millions. It showcases real-life stories of men and women who discovered and capitalised on their own "million-dollar ideas", or MDIs. These MDIs, the authors contend, are right under our noses - from bottled water to Post-It notes to less well-known but highly lucrative ideas - if only we can crack our personal millionaire code that will lead us to wealth.

Throughout the book there are inspirational stories of ordinary people who cracked their code and created extraordinary fortunes from a single idea, often in the face of severe challenges. Hansen and Allen show how to overcome personal fears, gather an amazing team, discover and soul-storm not one but dozens of million-dollar ideas, as well as incredible, enlightened ways to market ideas and then hundredfold them.

Genres: Business, Money, Finance, Nonfiction, Reference, Personal Development, Audiobook

324 pages, Kindle Edition

First published May 28, 2004

About the author

Robert G. Allen's first book, the colossal #1 New York Times bestseller, Nothing Down: How to Buy Real Estate with Little or No Money Down, is the largest selling real estate investment book in history, and established "Bob" as one of the most influential investment advisors of all time.

In his following bestsellers, Creating Wealth, The Challenge, and Multiple Streams of Income, he expanded on his highly profitable techniques and philosophy. Today there are thousands of millionaires who attribute their success to their contact with Bob.

He is a popular television and radio guest, appearing on hundreds of radio and television programs and podcasts. His books have over four million copies in print.

It is his purpose in life to help you achieve your dreams.

Reviews

[Jeffrey · Rating 3 out of 5]

OK, Mark. Nice guy. I met him. He's actually a former college professor like moi who went into writing, publishing, speaking, motivating, like moi. He's a great guy. Great marketer. Humanitarian. Speaker (except a little too much on the rha-rha side). Entreprenuer. Business Man. Thinking. However, not everyone WILL be a millionaire. Why? It requires a lot of things many are not willing to give up: time in front of the TV, friends, time (period). And few have the intuitve desire, work ethic, strength (Dan Kennedy says no amount of intelligence, education, creativity can make up for the mental toughness most need to be successful) or other qualities needed. Really nothing new here. I write about this stuff in several of my books but that's another story.

[Yves · Rating 4 out of 5]

Most books of this type have to be "mined" to find those elements that will help the reader make progress. Mark understands that reaching people with elements THEY can use is job one. Hence the graphics, the font changes, the book organization.

I know Mark personally and he is the real deal. This book is part of a body of work designed to help people make steps to their goals and improve the fabric of society.

[Brian · Rating 3 out of 5]

Destiny code - discover unique place in the world.
Prism code - refract multiple income streams.
Angel code - network more people into your life.
Star code - treat your customers well.

Mark and Bob use their corny style to teach financial intelligence and activate the reader’s imagination. They believe everyone has a predestined path to wealth if they’re willing to crack spiritually encrypted messages from the heavens.

[HH1 · Rating 1 out of 5]

The whole setup of this book is contrite and annoying. The graphics are distracting. I'm not impressed by all the cutesy, feel good gimmicks. If you have something to say, just say it.

If I want a puzzle book, I'll buy one.

[Shaeley Santiago · Rating 4 out of 5]

Lots of puzzles & codes to solve worked into the book. Great quotes incorporated, too.

[Jason Verwey · Rating 2 out of 5]

lame

[Kevin Willyerd · Rating 2 out of 5]

Really?

[Kamy · Rating 1 out of 5]

You'd have to pay me a million dollars to give this book another chance. It felt like someone was selling me a time share.

[Randy O'Brien · Rating 4 out of 5]

Here’s one book that might just put you in a higher tax bracket. What is the mysterious code and how can each of us be millionaires? Authors Hansen (Chicken Soup for the Soul) and Allen (Nothing Down and Creating Wealth) speak with authority and experience. They reveal with enthusiasm the secret of collecting your money-making ideas and implementing a plan that will bring those theories into reality, creating what they have coined as “Enlightened Wealth”.

[Jennifer Gardella · Rating 3 out of 5]

So let me first say that the book is excellent. Lots of gems of ideas in here. Lots of inspiration.
However, if you are reading this in the modern day, teh website is down and the authors are non-responsive to emails and messages on social media.
So don't go looking for the pdfs or any other materials on the website. consider them not available.

[Giorgos · Rating 2 out of 5]

This was a highly spiritual rather financial book. I am not a believer of "build it and they will come". For sure in order to succeed in life, in business and in wealth spiritual strength is essential. However I believe that your hard work, skills and experience are far more needed. From my point of view, you need to build up your spirituality along with all your skills and character traits.

[M Fernando · Rating 5 out of 5]

Bsst book I have read thus far!

[Tosin JIMOH · Rating 2 out of 5]

Go play PlayStation instead.

[Anne Westlund · Rating 4 out of 5]

A good book on ethical Spirit-inspired business. I found the puzzles distracting. I liked the book for it's antidote to greed in the form of philanthropy.

[Christine · Rating 3 out of 5]

[audiobook review, read by the authors]

Start from Chapter 4. Unless you're extremely orthodox in your religion of choice, the first three chapters sound like fluff and nearly drove me to give up on the entire book before the meat of it even began. They lost me at "claim the wealth that was reserved for you before you were born," but I trudged on.

Also, the first CD should have been re-recorded or re-edited after the producers figured out how to normalize the audio so that one is not shouting while the other is barely audible. But I digress.

The authors, Hansen and Allen, create acronyms and new words in order to emphasize their points. DESTINY, PRISM, ANGELS, and STARS become acronyms that define the four "millionaire codes" to crack in order to figure out how you will attain your personal wealth. Many of the steps include a bit of "serendestiny" (serendipity + destiny) and "loverage" (love + leverage), which sounds like you basically need a bit of luck.

This book can help you get started with your big idea, but the legwork is up to you. All of their worksheets and list templates can be downloaded from their website, crackingthemillionairecode.com. If you need extra motivation, re-read the last chapter for the "You Can Do It!" coaching.

[Patrice Blanchard · Rating 1 out of 5]

Impossible de terminer ce livre! Pas envie et je n'en vois pas l'intérêt.
J'ai autre chose à faire que de passer mon temps à résoudre des codes stupides - souvent impossibles - qui répètent ce qui est écrit dans le livre.
Le livre parle de principes de richesse et puis bascule sans raison dans la religion et la présence de Dieu dans tout ce que l'on fait.
C'est très américain dans l'approche mais l'approche de celui qui veut devenir millionnaire, pas l'approche de celui qui a réussi.
Associer générosité obligatoirement à la religion est une croyance que je n'ai pas personnellement.

[Nura Yusof · Rating 1 out of 5]

I did not finish this. The puzzles, the wierd fonts, the book layout, makes this an excruciating read.

And the 101 step plan? Not all of us have the time to waste solving codes and devoting ourselves to this.

Some ideas from earlier book, the One Minute Millionaire are repeated here, which as someone who has read the earlier book, feel like being ripped-off.

Thankfully, I got this book at a really incredible discount.

[Angee Bartlett · Rating 5 out of 5]

If you are looking for a book that can help you finally attain the wealth you deserve, then this book is one good step towards your goal. Like any other book, it is only as good as the reader chooses to make it.

I actually took it to heart, learned from it, and applied the teachings. No, I'm not a millionaire yet but I am a whole lot closer than I was when I purchased this book.

[Jeff Wilson]

I loved the non-fiction stories in this book (5 stars). I enjoyed the fiction story (4 stars). I did not care for the worksheets (2 stars). Overall it was well worth my time...and no I didn't fill out the worksheets.

[Franc Woods · Rating 3 out of 5]

Interesting perspectives on gaining wealth and the values to instill in your business. Could have used this in our recent (failed) venture. May or may not have helped :)
I am disappointed that their website no longer seems to be functioning. I guess that speaks to the usefulness of the material!

[Suren Konathala · Rating 5 out of 5]

Excellent book! Really tells us how we can earn more.

[Rich Urban · Rating 2 out of 5]

Gay..

[Ingrid · Rating 4 out of 5]

http://crackingthemillionairecode.com/

[Russ · Rating 5 out of 5]

Another great book!

[Nikki · Rating 3 out of 5]

Liked it much more than I thought I would and was even inspired to think a little more about what I might due on the side from my normal job.

[Kevin]

Power packed book full of ways to build an empire of good products and services.

[R2 · Rating 2 out of 5]

Ah so-so.

[Thomas Lee · Rating 5 out of 5]

One of the important books in my reading journey.strongly recommended !

[Miranda · Rating 3 out of 5]

It was ok. The One Minute Millionaire was much better!