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Karmic Selling: Earning Business by Earning Trust

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“Editor's Insightful guide to authentic connections and building trust in sales.”
BookLife by Publishers Weekly


Forget rainmakers, growth gurus, and secret sauce – sales is about trust. In his first book, Karmic Earning Business by Earning Trust, entrepreneur and CEO Stan Gwizdak reveals how he’s built his career by helping others. Emphasizing connection, kindness, and authenticity, Gwizdak gives readers practical tools to achieve lasting personal and professional fulfillment.

Early in his career, Gwizdak spent decades in the corporate trenches and saw the dangers of environments where everyone takes, takes, takes – instead of giving. A life-threatening car accident spurred him to escape the toxicity and start his own consulting firm, which adheres to a strict “no assholes” policy. With clarity and honesty, Stan shares the successes and failures that helped him grow his business – and shows that when we do good, even more good will come our way.

Inspired by the kindness he’s given and received throughout his career, Gwizdak wrote this book for sales executives, entrepreneurs, and anyone looking for a better way to do business. Readers will learn how to serve others with a clean heart, bring their most authentic self to work, and cultivate lifelong business relationships. A consultant and coach, Gwizdak provides guidance for leading a more authentic, prosperous, and happier life,

Shifting your approach to work and lifeMaintaining a However-I-Can-Help mindsetMaking connections wherever you goPreparing for meaningful sales meetingsIdentifying needs and building credibility in the first, second, and third meetingsMastering the art of conversation and connectionTaking notes and cultivating relationships over timeFollowing up and following throughGrowing your circle of trustKarmic Selling redefines sales as an act of service, not self-interest. The journey begins with one simple question, “How can I help you?”

188 pages, Kindle Edition

Published January 16, 2024

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816 people want to read

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Stan Gwizdak

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Displaying 1 - 30 of 33 reviews
Profile Image for _sassy_39.
2,602 reviews160 followers
May 7, 2024
"Karmic Selling: Earning Business by Earning Trust" penned by the author Stan Gwizdak is an insightful read. In this book, the author has shared the successes and failures that helped him grow his business. This book is a testimony to when we do good, even more good will come our way.

The case studies and reflection exercises would help readers a lot. The author suggests us to have an however-i-can-help mindset. I could relate with Stan when he mentioned that not everybody wants to be helped. I learned this fact the hard way after being wronged. I loved the ideas to spark a connection. By taking notes, we can remember important things about a person. I appreciate the author's tips on creating genuine connections so we can create our own circle.

This book aligns with my values and inspires me more to serve with a clean heart and cultivate lifelong business relationships. I highly recommend this book to everyone, especially business professionals. Once you start reading it, you won't be able to put it aside. I really appreciate the author's choice of title for this book. It is a wake up call for the readers to build genuine connections as connectivity benefits us personally and professionally.

I am going to implement these tips in my personal and professional life. Go ahead with this book without any second thoughts.
4 reviews
December 23, 2023
"Karmic Selling: Earning Business by Earning Trust" by Stan Gwizdak is a paradigm-shifting guide that offers a transformative perspective on both professional success and personal fulfilment. As a consultant and coach, Gwizdak breaks away from conventional sales approaches, providing valuable insights into leading a more authentic, prosperous, and happier life.
The book's core philosophy revolves around redefining sales as an act of service rather than self-interest. Gwizdak introduces the powerful mindset of "However-I-can-help", encouraging readers to transcend transactional interactions and embrace a service-oriented approach. This mindset serves as the foundation for building meaningful professional and personal connections. The book's emphasis on mastering the art of conversation and connection reflects the author's expertise as a consultant, offering readers actionable steps for effective communication.
The holistic approach to relationship-building extends to guidance on taking notes, cultivating relationships over time, and expanding one's circle of trust. Gwizdak highlights the often-overlooked importance of follow-up and follow-through, emphasizing the significance of creating a network based on genuine connections and mutual benefit.
Gwizdak's writing style is engaging and accessible, making complex concepts easy to grasp and apply. The book not only excels in offering a refreshing perspective on sales, it also presents real-world examples through various case studies, to illustrate the successful implementation of the principles discussed. However, a deeper exploration of how these principles can be adapted to different industries and diverse audiences would enhance the book's practicality. I rate this book a 4 out of 5 because of its innovative approach to sales and engaging style with a potential for improvement.
In conclusion, "Karmic Selling: Earning Business by Earning Trust" is a compelling read for anyone looking to redefine success in sales and beyond. Stan Gwizdak's insights, rooted in authenticity and service, provide a roadmap for building lasting relationships, finding fulfilment in one's career, and ultimately leading a more purposeful life. This book is not just a guide to sales; it's an invitation to embark on a journey of self-discovery and meaningful connection.
Profile Image for Chico's Mom.
963 reviews9 followers
March 1, 2024
If you’re going to connect with someone, you’ve got to meet them on their terms.

This book shares an ethical approach to sales. Sales targets are not always measured by the dollar bills you bring to the company or collect on your commission check. Sometimes, they are calculated through the meaningful connections or the trust you earned as a sales professional. His book will help you grow your network. Trust is something made, not bought or implied. When a sales professional develops this circle of trust with their clients, it will not only bring them positive connections but also an opportunity to grow their network within their client's network. Meeting the clients on their terms shows a willingness to adapt and accommodate without being treated as a doormat. This book shares a lot of interesting and sustainable thoughts about sales, which is exciting to implement.
Profile Image for Maria Paula Castellanos Monroy.
807 reviews19 followers
March 1, 2024
An amazing book to sell with purpose!

It is no lie that the core of every business is the sales department, yet that often causes many companies to do whatever it takes to sell, even if that includes causing harm directly or indirectly. This book will teach you how to sell, yes, but not in a violent way; to sell products and services that have as an ultimate goal to cause good to others to present its main premise and that is that when you cause welfare to others' sales and money will multiply easily.

This is the first sales book I have read that is aligned to a much healthier, realistic, and loving policy. The author has a spectacular vision of business and growth, if you are looking for a reading that allows you to dream of growing your business without going over people's heads but on the contrary generate welfare, this book is perfect for you.
Profile Image for Dani Savante.
804 reviews24 followers
March 1, 2024
This isn't just a sales book; it's a manifesto for a new way of doing business—one centered around trust, kindness, and authenticity. Stan Gwizdak, an entrepreneur and CEO, shares his insights and experiences in this refreshing guide to building lasting personal and professional relationships through service and generosity.
The author shares firsthand experience and different cases for readers to learn and construct a work environment where positive connections and meaningful interactions are fostered.
I particularly appreciated that the author doesn't just offer theoretical advice; he provides practical tools and strategies for implementing his principles in real-life situations. Karmic Selling is a must-read for sales executives, entrepreneurs, and anyone seeking a more authentic approach to business.
Profile Image for Santiago Flores.
1,042 reviews11 followers
March 22, 2024
I recommend it

"Karmic Selling: Earning Business by Earning Trust" by Stan Gwizdak is a refreshing take on sales, emphasizing trust, connection, and authenticity over traditional tactics. Gwizdak's personal journey from corporate trenches to running his own firm with a "no assholes" policy adds depth to his insights. His emphasis on kindness and service resonates deeply, offering practical tools for building meaningful relationships in sales. As someone who values genuine connections over transactions, I found Gwizdak's approach enlightening and inspiring. This book is a must-read for sales professionals and entrepreneurs seeking to cultivate fulfilling, long-lasting business relationships while leading a more authentic and prosperous life.
Profile Image for Daniel Moreno.
842 reviews16 followers
March 7, 2024
Amazing book

Karmic Selling is an absolute must read in the realm of sales literature. Stan Gwizdak's emphasis on empathy, kindness, and genuine connection is a breath of fresh air. His personal journey adds credibility to his advice, and his "no assholes" policy is a mantra every business should embrace. I believe this book transcends the typical sales guide, and this offers a philosophy that not only improves business but also enriches lives. From practical tips on building trust to profound insights on the value of service, Karmic Selling is a thought provoking read. It deserves every bit of its five-star rating and should be on every salesperson's shelf.
1 review
April 23, 2024
Grow something great!

This book was helpful in that it made you think about bringing something good to others in order to grow a lasting relationship. There is too much unpleasantness in the business world and this book shows an approach that gives us a chance to change the culture and feel of business,give it some heart. I would recommend this book to anyone that wants to bring depth and insight into business relationships. Focus on what matters and let the rest handle itself.
220 reviews13 followers
April 23, 2024
This is a very interesting self-help book that uses the idea of Karma to improve your business dealings. By doing good deeds and being authentic, truthful and honest, you can hope that good news will come in return.

It is worth a second look for a businesspeople and those that believe in the basic idea of good deeds are rewarded.

*I received this as a Goodreads giveaway.
Profile Image for Melissa.
150 reviews
March 7, 2024
Presents the idea to put other people's needs first and to be more genuine in how you approach others. With applications for life and introducing yourself and/or your service. Not only for someone who is selling a product.

(I was provided this book in a Goodreads Giveaway.)
Profile Image for Anthionette E. .
128 reviews16 followers
February 26, 2025
The best salespeople don’t just sell; they build real relationships. In Karmic Selling, Stan Gwizdak introduces us to a little story that shaped his early belief that salespeople are sneaky. But as he grew older, he realized that selling isn’t about tricking people; it’s about helping them and forming relationships.

If you’re looking for a book that teaches slick sales tricks or new ways to pressure people into buying, then you’ll have to skip this one. This book is about how doing good for others can bring success back to you; just like karma. Stan Gwizdak shares real-life experiences and how simple things, like just listening, can make all the difference. Read Karmic Selling by Stan Gwizdak for more information.

Karmic Selling was such a great read. Even though sales is kind of technical and strategic, this book didn’t feel like the never-ending lecture of a typical finance or business book. Gwizdak writes like he’s just having a conversation with you; or as if he were a guest speaker on Red Table Talk, telling stories that keep you glued. He takes what most people think about sales; that it’s all about pressure and persuasion; and flips it on its head.

What really made the book stand out to me was how personal it felt. Gwizdak didn’t just throw theories at us; he actually walks us through his own experiences and how these theories have been applied to his life. In some cases, he even gives over two instances where these theories have been applied to his personal outreach; along with the results. It provides a holistic view of the steps involved in bringing the karmic selling approach to life. It made the whole concept feel real; not just some abstract business idea.

And I have to say, I loved how easy it was to follow. I’ve read a couple of business books, and to be honest, they made me feel like I needed an MBA just to understand them. But this one? It was so clear and natural; like getting advice from a mentor who genuinely wants to help. The writing style was really engaging; filled with humor and relatable examples. Even though there were reflection exercises at the end of each chapter, I never felt overwhelmed. The book itself is a roadmap to becoming a genuine businessperson; and each reflection exercise breaks down this goal into actionable steps that are easy to follow.

Overall, this book is one of the best business books I’ve come across. There were also no errors; which shows how exceptionally well-edited this book is. Therefore, I rate Karmic Selling 5 out of 5 stars.

If you’ve ever felt awkward about selling something; whether it’s a product, an idea, or even yourself; Karmic Selling is for you. This book is perfect for entrepreneurs, freelancers, and anyone who wants to build genuine connections without feeling pushy or salesy.

58 reviews3 followers
June 12, 2024
Wow, what an eye-opening read "Karmic Selling" turned out to be! I'll be honest, when I first picked up Stan Gwizdak's book, I wasn't sure what to expect. A book about sales from a karmic perspective? It sounded a bit woo-woo for my typical reading tastes. But I'm so glad I gave it a chance because this book completely shifted my perspective on what it means to be a great salesperson.
Gwizdak's personal journey from a ruthless corporate shark to an authenticity-centered businessman is just captivating. After a life-altering car accident, he realized the cutthroat sales tactics he had been using were hollow and unfulfilling. His pivot to building genuine connections and coming from a place of service is inspiring stuff.
The core concept of "karmic selling" - that earning trust cultivates positive business karma that will naturally attract success - is brilliant. Gwizdak makes such a compelling case that sincerity, kindness, and looking out for your client's best interests should be the driving forces behind sales, not deceit or manipulation. His stories of how simple acts of generosity opened doors and built meaningful relationships were real lightbulb moments for me.
I loved how Gwizdak drew from Eastern philosophies like Hinduism and Buddhism to inform his karmic selling approach. Blending those spiritual principles with more conventional sales advice made his lessons stick. The book is full of outstanding exercises and case studies that bring the concepts to life as well. His conversational writing style makes it such an engaging read.
Perhaps what impressed me most was Gwizdak's ability to integrate ethics into the sales process in a way that feels authentic and empowering, not preachy. He argues convincingly that aligning your business practices with positive values creates a "positive karmic cycle" that benefits you and your customers in a compact book. Powerful stuff.
By the end, I was completely bought into Gwizdak's philosophy. Genuine human connection, not sleazy sales tactics, is what drives real business success. I can't recommend "Karmic Selling" enough, whether you're a seasoned pro looking to realign your approach or a newcomer seeking an ethical framework for sales. The book is exceptionally edited, making it smoother. This book is a true gem and a must-read for anyone in business. I'm giving it a well-deserved 5 out of 5 stars!
Profile Image for Louise.
1,495 reviews20 followers
December 10, 2023
This is a book that helps readers understand the best way to sell something without having a corporate mindset. The book is divided into ten chapters including looking at the shift, the concept of a connection, how to kick off the first meeting, and growing one’s circle. ‘Karmic selling’ is defined as how one can help another: a shift from selling something to someone to helping someone with something. The book delves into the concept of karmic selling, explaining how making an authentic connection with another is what determines a sale, whether it be selling a service or selling one’s self.

There are plenty of case studies and motivational quotes, as well as reflection exercises for readers to take a moment to consider suggestions and generate ideas for their own circumstances. For example, suggestions for approaching the business with authenticity include listening during the first meeting and being prepared to adapt. In addition, the writing is informal as the book communicates directly to the readers, giving them insight into his life experience and lessons learnt. This is a cross between a memoir and a guide, albeit heavier on the memoir side. As a result, if a reader wishes to find a specific case study to help with their current situation, such as networking at a casual party, the structure makes it difficult to do this. As a result, the book could be condensed so that readers could refer back to certain aspects of the book.


I received a free review copy. Thank you to OnlineBookClub and author.
Profile Image for Steven Finkelstein.
987 reviews12 followers
February 25, 2024
Stan Gwizdak is a well-known entrepreneur and CEO, and in his book Karmic Selling, he has many lessons to impart. Gwizdak is a master of making deals and getting sales, and he’s able to explain the tactics that he has developed in vivid detail.

His words reveal a mastery of work-life balance and a generous nature. He wants to pay his success forward. His method of doing so is by giving would-be entrepreneurs who aspire to follow in his footsteps a crash course in business ethics.

Even someone who does not necessarily have the author’s acumen should be able to apply his teachings to their daily life. Though this book is meant to target individuals who want to start companies or get ahead in the business arena, anyone who wants to establish order in their world would do well to read it.
Profile Image for Lina Perea.
391 reviews4 followers
January 21, 2025
A excellent book

Karmic Selling is an inspiring book that takes the reader by the hand on a path based on real experiences, where it shows new ways of doing commercial business.
There are 10 chapters, full of knowledge, where Stan Gwizdak, the author of this book, shares all his experiences in the business world, and how from a car accident where he almost lost his life, led him to form a consulting firm, showing his resilient side and serving as an example for people who believe that in life there are no second chances.
In his consulting firm, the author of the book creates a policy to create new business relationships, which is based on three words that at first may be just words, but as you read deeper, you realize that they make a big difference. These words are trust, authenticity and service.
Profile Image for Natalia Benavides.
60 reviews1 follower
January 24, 2025
Amazing guide

What an extraordinary book, it definitely made me love sales strategy again.
From the first minute the author restructures the definition of sales in a company as an act of service focused on authenticity and trust, focusing on the importance of maintaining lasting business relationships focused on giving and not on receiving.
What I liked most about this book is that it offers us the readers different practical tools to create true connections to improve our work and personal life. I can say that after reading this book now my priority is to cultivate authentic relationships, have quality time and focus on feeling confident and fulfilled in my work.
I highly recommend this book, it taught me that really if you do things well and without expecting anything in return, good things will always come.
Profile Image for Liz.
1,392 reviews32 followers
February 29, 2024
What is the best way to do business? Is there any? In this read, author Stan Gwizdak shares the successes and failures that helped him grow his business and shows that when we do good, we will achieve even more good. Additionally, readers will learn how to prepare meaningful sales meetings, as well as learn to master the art of conversation and connection.
The most interesting thing about this book is that the author knew how to connect the business world with values and principles. I think this is a point to highlight, since when we talk about the business world, businessmen in general try to take advantage, but in this case the author makes a very important contribution and aims to do things well so as not to take advantage of others.
Profile Image for Saya Jacaranda.
755 reviews11 followers
February 29, 2024
refreshing perspective

"Karmic Selling” by Stan Gwizdak is an insightful and practical guide to sales based on building trust and genuine connections. Gwizdak's emphasis on authenticity, kindness, and serving others resonates with the shift in modern sales towards meaningful relationships rather than aggressive tactics. His personal anecdotes and practical tools offer valuable lessons for anyone navigating sales or seeking to improve their approach to business interactions. I appreciate this part because it always adds more quality and meaning to a book, when the author is writing about his own experiences. Overall, this read offers a refreshing perspective on sales that focuses on ethical principles and genuine connection. I can totally recommend this book.

Profile Image for L Becerra.
396 reviews10 followers
January 24, 2025
Worth reading book!

I really enjoy reading books that encourage myself to be better and to do good. This book is not just another “how to improve your sales book”. In this book, Gwizdak, the author, teaches the reader how to do good, be authentic, serve others, create connections and do your best in order to “treat others as you want to be treated”.
One of the things I would like to highlight is the way it is written in first point of view. It makes Gwizdak seem more connected and close to the reader and gives the book more credibility. I also think it is amazing how he talks about his personal experiences and knowledge, making it very worth reading.
I would definitely like to recommend reading it.
Profile Image for Almiria.
751 reviews10 followers
February 27, 2024
Karmic Selling by Stan Gwizdak is a necessary and very welcome book for the corporate and business world, focusing on the need for trust and kindness. In an environment that is often seen as requiring ruthlessness and selfishness, Gwizdak introduced the principle of “no assholes” in his own agency. In this book, he teaches the importance of building relationships based on trust, on giving rather than taking, on cultivating and building relationships as well as making sincere connections. This guidebook will help you transform both your personal and business life to one guided by fulfilling and healthy methods, processes and relationships. I am giving this book five out of five stars.
Profile Image for Margarita Garcia.
1,028 reviews22 followers
March 1, 2024
Interesting book.

If you are looking for a very innovative sales book, I would recommend this one to you. ''Karmic Selling'' focuses on how you can increase your sales by creating trust in the environment when you are negotiating. Author Stan Gwizdak believes that trust is the most important thing in your business and building it is not easy but it is possible to achieve it. I found this book very interesting with valuable information to apply, especially because it changes the business culture in your company. It is a book that touches on the values within your company, something to which we do not pay much attention, but which is worth it.
Profile Image for Ivan M.
838 reviews22 followers
March 1, 2024
Stan Gwizdak wrote this book to share his unique vision regarding business success. The author focuses on growth in a healthy manner, reaching the goal established while earning the trust of employees, clients, and even, in some cases, competitors.

Overall, Karmic Selling is a book that shows a different side of entrepreneurs. The corporate world is a hard one to navigate, I'm trying my best to understand it, and I think the author does a great job explaining his vision to people who know only the basics. This book gave me new ideas and a variety of strategies to implement, definitely a great book to have for the junior entrepreneur.
Profile Image for Brenda.
1,349 reviews25 followers
March 2, 2024
It was an interesting read; the author shifts the focus of sales to serving others. He makes sure for the reader to make organic connections and work on preparing for meetings. He also shares experiences he lived, good ones and not so much, giving a good background to support all the tools and information he shares.
One of the things that the author talks about a lot is taking notes and how important it is. At the end of the book, he shares a meeting prep checklist that is very handy for readers wanting to pay attention to this.
Karmic Selling has a fresh perspective on the whole word of sales.
Profile Image for Mayra.
613 reviews12 followers
March 2, 2024
One of the best books on the subject. Stan Gwizdak presents a refreshing perspective on sales and business in this book, Karmic Selling. Along the pages, I could read not only about business; but also about relationships and the importance of trust and connection. I like the fact that the author gives practical advice and valuable insights in order to build solid connections between clients and customers. I can totally tell about the author’s great experience through the book, a point to highlight as well is the writing style in which he presents the book. He used practical, clear and direct language and vocabulary. He managed to make the reading a pleasant one.
1 review
March 15, 2024
I really liked this book. The author does a great job in grabbing your attention from the start and he kept it all the way through the book. I wanted to see how he pulled all of this together all the way from not identifying himself as a sales person but writing a book about it. What drew me in was his writing style of authenticism and giving me examples of where he made mistakes and how it went well. I recommend this book to anyone looking to improve how they present themselves to the world regardless of your role being in sales, engineering, customer service, marketing, or operations. I highly recommend this book to readers as I loved it.
Profile Image for Camilo.
401 reviews4 followers
January 16, 2025
Great Book!

While time passes, this book earns more importance, because day by day competition increase for both organizations and people. Social media, communication and in general the microenviroment of the world make that the relationships and people become more liquid. With this, trust decreases and it is very important that both organizations and people feel different and perceive that they are treated differently and not as one of the crowd. This is gained through trust and the creation of lasting relationships over time. This book not only shows the importance of this but also teaches us how to do it. Great book!
Profile Image for Mia C..
1,093 reviews25 followers
March 1, 2024
Karmic Selling is a refreshing take on the often cutthroat world of sales. The author’s emphasis on trust and genuine connections resonates deeply. I really think that his personal anecdotes add a relatable touch, making the book more than just a how-to guide. I think his policy is a brilliant mantra that many businesses could benefit from adopting. While the book offers valuable insights, some sections felt a bit repetitive, to be honest. Nonetheless, it’s a must-read for sales professionals who want to shift their approach and prioritize authenticity.
Profile Image for Melissa Hernandez.
412 reviews17 followers
February 27, 2024
I enjoyed this book! Do good in this world and the good will come back to you. It's not hard to be good to others. It really enriches relationships (professional and personal) and it also just creates work that you will be proud of. My favorite quote from the book, "Don't try to be the smartest person in the room. Try to be the most interested person in the room, who also happens to know a lot." I'm definitely taking that with me in my work and just with everyone.
15 reviews1 follower
May 15, 2024
This was one of the best books I have read in a long time. I'm new to business development and I feel so much more prepared after reading this and everything the author discusses is in alignment with my values and my own personal philosophy on "selling". If you're asked to do any kind of business development, this is a must have book to reference over and over again.
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