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Buy, don’t invest: The Venture Client Model: A Paradigm Shift in Corporate Venturing

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Unlock the Competitive Advantage from Startups Without the Investment Pitfalls



Startups have been the breeding ground for groundbreaking innovations for decades. That is why they harbor enormous strategic value for corporations. But how can your organization tap into these vibrant wells of cutting edge technologies? How can your organization gain access to the best, and how can you leverage their innovations for your own competitive advantage—without getting burned?





If you think the answer is minority investments in startups, think again. This traditional corporate venture capital approach is fraught with significant financial exposure, and—worst of all— yields little strategic value. This book demystifies the reasons, presenting in an engaging and easy style a profound look into the intricacies of the startup economy. It delivers actionable insights you can directly apply to your own business strategy.



This book will change how you think about corporate venturing.



Don't Invest in Startups



Authored by Gregor Gimmy, a seasoned Silicon Valley insider and corporate innovation expert, this book unveils why the billions companies pour into startups CANNOT deliver the strategic advantages they hope for. Drawing on real-world examples, the book illuminates the inner workings of the startup ecosystem and provides concrete strategies for companies to harness startups as a source of competitive advantage.





Introducing the Venture Client A Game-Changer in Corporate Venturing



The author unveils a game-changing methodology—the Venture Client Model—that empowers any organization to harness strategic advantages through startups. Born out of years of hands-on experience in both Silicon Valley's vibrant startup culture and the sophisticated innovation management of a leading corporation, this model paves a radically new pathway for corporate venturing.



A Venturing Model for All



Regardless of your organization’s size—be it a large enterprise, or a small business—the Venture Client Model provides a direct route to leverage top startups. It's a quicker, more cost-effective, and impactful method completely without investment risks. For many companies, this model offers the first-ever opportunity to strategically benefit from startups.



The Venture Client Model is Different



By strategically buying and adopting startup innovations, you not only realize value more quickly and cost-effectively than through minority equity investments—the strategic impact becomes quantifiable, at last.



This book unpacks the rationale behind this success and explores the ripple effects on the economy. He shows how enabling more companies, regardless of size, to access top startups amplifies their competitive edge across multiple domains.



Transforming the Startup Ecosystem



By boosting demand for startup innovations, companies not only invigorate the startup ecosystem but also catalyze the success of entrepreneurs. As a result, the Venture Client Model also emerges as the go-to framework for government agencies aiming to foster a thriving startup environment on both a national and regional scale.

110 pages, Kindle Edition

Published November 6, 2023

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About the author

Gregor Gimmy

2 books

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Profile Image for Dhruv Shetty.
36 reviews1 follower
January 8, 2026
Gregor Gimmy introduces thought-provoking ideas about moving from the age-old corporate venture capital model to “Clienting”—buying early-stage companies as clients rather than traditional investments. The approach offers a revolutionary new take on solving corporate innovation problems with minimal risk, which is compelling for anyone frustrated with traditional CVC models.

However, this gets three stars because it feels like the very first book in this domain. The challenges and potential cons of Clienting aren’t well addressed, leaving critical questions unanswered. It’s a strong foundation for a new framework, but needs more real-world testing and counter-arguments to be truly convincing.
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