Basic Marketing Research: Integration of Social Media

by Naresh K. Malhotra

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

701 pages, Kindle Edition

First published February 15, 2005

Reviews

[Keith Bryan · Rating 3 out of 5]

Some of this textbook was really interesting, and some of it was about as interesting as watching paint dry. The information was relevant and that was the important part of it. I'm not sorry I've read it.

[Jill Cabahug]

Nyc

[Maliha Khan]

nice