What do you think?
Rate this book
Advertising Management
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
754 pages, Hardcover
First published December 12, 1995
3 people are currently reading
54 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
