The Graphic Communication Handbook

by Simon Downs

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features

introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

386 pages, Kindle Edition

First published January 1, 2011

Reviews

[Norman · Rating 3 out of 5]

This book should be titled like others in the series "The Graphic INDUSTRY Handbook" as it has more on creating a brief, technologies to do with it and how to get paid....I was expecting something different, but for what it is, it's a good book