Beyond Maximarketing - The new power of caring and daring

by Stan Rapp, Thomas L. Collins

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring, " including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Genres: Business

Hardcover

First published January 1, 1993