How do you turn a mega-failure into a powerful comeback story of success?Lead author Chris Evans writes this in the inspired pages of Joy of Failure, a new book co-written with bestselling author Julia McCoy about how to win and learn from “The mask of success is the image we present to the world that makes zero logical sense, but people believe in it anyway with wild hope. They want desperately to believe that some people don’t struggle! Success can be easy!
This mask looks like your face but blots out all your failures, doubts, anxieties, losses, and fears. Wearing it means pretending you rose up to meet your wins smoothly with nothing but fanfare, fist-pumping, smiles, and excitement. It wipes away the tears, the frustration, the setbacks, and the low points as if they never happened. The messy, failure-filled middle—the one we all know and experience when we strive to meet a goal—doesn’t exist when you don the mask.
I wore the mask of success to protect myself. Yes, in the worldly sense, I was successful. But I often felt insecure and like an imposter. With the mask, I had it all together. I was killing the game of entrepreneurship. I had the answers. I didn’t struggle as other people struggled.
Through the mask, if I presented a curated image of myself, I could control the image others had of me. However, there’s a big problem with wearing a mask. It’s not true. It’s posturing. It’s inauthentic. It’s exhausting and not sustainable.
The joy in failure is having my mask shattered on the ground as I faceplant. No doubt it bruises and batters my ego. But it’s an opportunity to discover my true self and express that authentically so the world can see who I am, failures and all.
The funny thing I’ve discovered about measuring myself to others’ success and standards is that the comparison is always a I’ve simply been comparing my mask to theirs.”
Join multiple 8-figure entrepreneur Chris Evans and co-writer Julia McCoy, content marketing expert, writer extraordinaire and President of a leading AI company, in the story of a lifetime–a raw, real recounting of failures they’ve encountered or suffered through, and how they turned these experiences into a series of remarkable lessons.
You’ll experience hope, motivation, and inspiration in these pages.
This is the blueprint to joy after failure that you’ve been waiting for. The rain in the parched desert of a life where you might feel like only 10% of your skills are tapped.
Don't miss out on this epic read, coming to Amazon spring 2024.
JULIA MCCOY is an author, entrepreneur, mom, and wife. She dropped out of college at nineteen years old and escaped her father's cult at twenty-one to pursue her dreams to write for a living and find healing and life fulfillment. Her content agency, Express Writers, grew from nothing to over $4.3M in revenue in just seven years, and she was named an industry thought leader in content marketing by Forbes in 2018. Today, she's the author of two bestselling books, founder of The Content Hacker, and lives in Austin, Texas, with her daughter, husband, and fur baby.
This is a strange book. It has probably twenty intriguing sentences that are of interest and require further reflection.
But...
But...
The book is framed through Christianity and God. That's fine if you want to think about failure as God pointing you into a particular direction. That's not my interest, or perspective.
Then there is a weird final chapter that suddenly talks about Generative AI. Why? What has that got to do with the book? It is still a mystery, dear friends.
A few interesting sentences. Plenty of weirdness...
Ideas from the book: * Don't let the fear of failure paralyze you; let it fuel you * Failure is not the opposite of success; it's a stepping stone to it. * In the midst of failure, find the courage to rise again, stronger and wiser.