Creative Selling for the 1990's

by Ben Feldman

Ben Feldman, "the greatest salesman ever", reveals his methods of making sales and solving problems. He offers power phrases, tips, and comments that will energize all salespeople, whatever their product or service.

195 pages, Hardcover

First published January 1, 1989

Reviews

[Wan Ashrul · Rating 2 out of 5]

Im really surprised at how much comments we have on this book...

This is a really good book on insurance selling.... A practical one if I may say so... The book reads like a conversation between us and Ben....
The biggest takeaway from this book is Ben's power phrases and how he handles objection... The power phrases are scattered inside his book (not just in the power phrases chapter)...

The drawback of this book is that it is repetitive and not well organised like a textbook....
In order to apply Ben's power phrases, we may have to make a summary and compile by ourselves.

[Brent Gardner · Rating 5 out of 5]

Ben Feldman was an amazingly successful life insurance salesman, and according to him, it was because more people told him NO than any other agent. His secret is that he asked more people.

[J.B. Siewers · Rating 3 out of 5]

Some basic timeless selling techniques and some surprising ones. Probably a must read if you are selling life insurance but definitely dated.

[Shawn · Rating 4 out of 5]

Ben Feldman started selling life insurance at the age of 26 back in 1939. The times have changed a bit but the same old philosophy that worked for him works now, work hard and see the big picture. There are quite a few great takeaways for todays insurance professional. Looking at what you have to offer in the form of packages and going for the big sales that way is a great way to create the solution to the problems many are looking for. It may not be the complete solution for someone, but it will definately turn on a light bulb or two.