Marketing Essentials: A Concise Guide and Primer

by Bharat Rao

270 pages, Paperback

Published August 21, 2023

About the author

Bharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University’s Tandon School of Engineering. He has researched, written, and consulted extensively in the areas of innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.

Besides magic, he is keenly interested in photography and travel. He lives in New York City.