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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media Humans connect with humans, not logos and creative taglines.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media Humans connect with humans, not logos and creative taglines.
225 pages, Kindle Edition
First published August 27, 2012
22 people are currently reading
328 people want to read
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Displaying 1 - 23 of 23 reviews
November 19, 2012
Social media is not a marketing tool and it’s not a popularity contest. Within the first few pages of her book, Renegades Write The Rules, social media consultant Amy Jo Martin (@amyjomartin) skewers a few of the more popular misconceptions about social media.
Martin has worked with sports celebrities such as Dana White, Dwayne Johnson and a whole host of basketball players. She’s the master of going far beyond a simple tweet including engineering Shaquille O’Neal’s retirement via social media. She also has over a million followers of her own on Twitter, no small feat for someone who isn’t famous.
So what are Martin’s magic tools for success? Admittedly she has a bit of a bump because she’s been working mostly in the intersection between social media and sports, a pretty sexy arena and one that people are already interested in.
Overall, she beats one of my favorite drums, the call to authenticity. To succeed in social media you have to be willing to experiment and to fail at times. Martin mostly chronicles successes in her book, but does say that at times being open to being uncomfortable and feeling a bit “out there” is part of the process.
One of the things that is particularly useful about the book is that she talks a bit about voice. For example, for Dwayne Johnson there are several areas of focus, what Martin terms value buckets. Value buckets for him include education, inspiration, entertainment, exclusive information, and reciprocation. Just about everything he talks about on Twitter falls into one of these categories. Martin proves that it is possible to communicate with multiple audiences across the same platform but personality has to remain relatively constant.
Of course one of the main discussions about social media is always metrics and return on investment. Should you share Twitter metrics about your brand with your fan base? One of the benefits of social media is being able to gather data/feedback in real time. It can used internally but also externally, not just by sharing/retweeting individual tweets but by providing details such as how many people have tweeted about a particular thing/event/product.
The offline experience strengthens the online relationship dramatically. All of this can lead to creating lifelong fans. Martin describes a Phoenix Suns tweet up that rewarded fans with special access. Those fans will never forget that event and will likely be fans for life. Trust cannot be bought, sold, or finagled. Revenue per fan is an important metric and one to cultivate. The amount of followers is less important that the intensity of that relationship.
When it comes to company social media plans, the famous advice from Zappos really says it all: “Be real and use your best judgement.” You can’t succeed in social media with inauthentic and canned messaging. Martin’s worldview is a bit rarified. She works with cool brands, celebrities and others that it is rather easy to generate buzz about. What she doesn’t really give advice on is how the average unknown can make it to the big leagues. But if you are a true renegade you must forge your own path.
Martin has worked with sports celebrities such as Dana White, Dwayne Johnson and a whole host of basketball players. She’s the master of going far beyond a simple tweet including engineering Shaquille O’Neal’s retirement via social media. She also has over a million followers of her own on Twitter, no small feat for someone who isn’t famous.
So what are Martin’s magic tools for success? Admittedly she has a bit of a bump because she’s been working mostly in the intersection between social media and sports, a pretty sexy arena and one that people are already interested in.
Overall, she beats one of my favorite drums, the call to authenticity. To succeed in social media you have to be willing to experiment and to fail at times. Martin mostly chronicles successes in her book, but does say that at times being open to being uncomfortable and feeling a bit “out there” is part of the process.
One of the things that is particularly useful about the book is that she talks a bit about voice. For example, for Dwayne Johnson there are several areas of focus, what Martin terms value buckets. Value buckets for him include education, inspiration, entertainment, exclusive information, and reciprocation. Just about everything he talks about on Twitter falls into one of these categories. Martin proves that it is possible to communicate with multiple audiences across the same platform but personality has to remain relatively constant.
Of course one of the main discussions about social media is always metrics and return on investment. Should you share Twitter metrics about your brand with your fan base? One of the benefits of social media is being able to gather data/feedback in real time. It can used internally but also externally, not just by sharing/retweeting individual tweets but by providing details such as how many people have tweeted about a particular thing/event/product.
The offline experience strengthens the online relationship dramatically. All of this can lead to creating lifelong fans. Martin describes a Phoenix Suns tweet up that rewarded fans with special access. Those fans will never forget that event and will likely be fans for life. Trust cannot be bought, sold, or finagled. Revenue per fan is an important metric and one to cultivate. The amount of followers is less important that the intensity of that relationship.
When it comes to company social media plans, the famous advice from Zappos really says it all: “Be real and use your best judgement.” You can’t succeed in social media with inauthentic and canned messaging. Martin’s worldview is a bit rarified. She works with cool brands, celebrities and others that it is rather easy to generate buzz about. What she doesn’t really give advice on is how the average unknown can make it to the big leagues. But if you are a true renegade you must forge your own path.
September 21, 2012
I read the advance reading copy of this guide through NetGalley and at first was concerned that the author's expertise was relevant only to the world of sports celebrity - but not so.
This book is a first class summary of how one specialist recognised the power of social media in promoting the personal brands of both sports stars and major corporations and how she had to fight to convince them that direct and personal communication with their audience/fans/customers was worth investing in.
Divided into the guiding principles that underly any brand success - it is clear from the start that Amy Jo Martin was determined to bring human one to one interactions between the individual who was the brand and their fans and followers - creating communities and sincere relationships based on the personality of the celebrity/CEO etc who wanted to share their vision. And usually that was nothing to do with direct sales.
The excellent summary of how the goals of each celebrity/company representative can build into a sincere online community is based on the principles of being totally open and honest about your Integrity, your Passion and your Purpose. There are metrics to assess the fuzzy area of personal influence and how community building leads to increased revenue - or monetisation as the return on increased influence in the niche group of followers.
This book is an excellent reminder of that fact that no matter how we chose to interact with social media, in the end it is one human being connecting and inspiring and sharing their ideas with another human being.
Highly recommended.
This book is a first class summary of how one specialist recognised the power of social media in promoting the personal brands of both sports stars and major corporations and how she had to fight to convince them that direct and personal communication with their audience/fans/customers was worth investing in.
Divided into the guiding principles that underly any brand success - it is clear from the start that Amy Jo Martin was determined to bring human one to one interactions between the individual who was the brand and their fans and followers - creating communities and sincere relationships based on the personality of the celebrity/CEO etc who wanted to share their vision. And usually that was nothing to do with direct sales.
The excellent summary of how the goals of each celebrity/company representative can build into a sincere online community is based on the principles of being totally open and honest about your Integrity, your Passion and your Purpose. There are metrics to assess the fuzzy area of personal influence and how community building leads to increased revenue - or monetisation as the return on increased influence in the niche group of followers.
This book is an excellent reminder of that fact that no matter how we chose to interact with social media, in the end it is one human being connecting and inspiring and sharing their ideas with another human being.
Highly recommended.
October 7, 2012
Amy Jo in her book writes about how her and the team at Digital Royalty has proven and monetized the value of social media for businesses, sports leagues, sports stars, and celebrities.
October 24, 2020
While this book is a little older - the advice and recommendations still hold true. Amy Jo Martin is a master at leveraging social media for maximum impact. Toward the end, the book seems to get a little repetitive - that is why the lower grade. As Martin navigates the world of professional sports and social media, she has some excellent advice for engaging, authentic communication. I would recommend this book for those who want to make a maximum impact on their social channels.
April 17, 2019
I really like Amy jo Martin. She narrates the audio book and she’s a fabulous speaker.
October 2, 2012
Mary Jo Martin is an expert on the power of social media, the latest social media trends, how to build a personal brand using social media and on personal and business innovation.
The author shares fascinating stories about how she went to work as the Director of Digital Media and Research for the NBA Phoenix Suns and helped Shaquille O'Neal develop a strategy for his Twitter presence. She has helped many other sports celebrities build a strong fan base on Twitter and Facebook.
This is an entertaining and informative book about developing social media influence. Sports fans will love the stories that she tells about working with some of the biggest names in professional sports.
Ms. Martin shares core values in this book that are essential in building trust via social media. She believes that both sides of the relationship must be equal with ongoing value exchange and reciprocation. She is a social rocket scientist because she believes magic happens when we combine numbers/statistics with an emotional connection. She advises us to strive to become expert listeners in both the physical and virtual worlds. Renegades have to earn trust and respect.
I believe this book offers a high degree of value and should be added to your reading list if you are a student of social media and branding strategies. This book offers practical insights and advice that can be used to build your presence on any social media platform. You don't have to be a celebrity or sports star to benefit from the information in this book.
Three cheers for #TeamRenegades!
The author shares fascinating stories about how she went to work as the Director of Digital Media and Research for the NBA Phoenix Suns and helped Shaquille O'Neal develop a strategy for his Twitter presence. She has helped many other sports celebrities build a strong fan base on Twitter and Facebook.
This is an entertaining and informative book about developing social media influence. Sports fans will love the stories that she tells about working with some of the biggest names in professional sports.
Ms. Martin shares core values in this book that are essential in building trust via social media. She believes that both sides of the relationship must be equal with ongoing value exchange and reciprocation. She is a social rocket scientist because she believes magic happens when we combine numbers/statistics with an emotional connection. She advises us to strive to become expert listeners in both the physical and virtual worlds. Renegades have to earn trust and respect.
I believe this book offers a high degree of value and should be added to your reading list if you are a student of social media and branding strategies. This book offers practical insights and advice that can be used to build your presence on any social media platform. You don't have to be a celebrity or sports star to benefit from the information in this book.
Three cheers for #TeamRenegades!
October 3, 2012
Amy Jo does an excellent job of bringing the reader into her exclusive social media world and making it attainable for the rest of us. I was able to get an advanced copy of her book and found myself highlighting sentences, whole paragraphs and entire pages. This is must read for anyone wanting to understand how the best in the world are using social media to build community and engage with their fans.
November 18, 2012
Amy Jo Martin does an excellent job weaving personal stories, examples and core PR tips together to construct a straightforward guide on how to use social media in a professional environment. It offers great tips on persona management as well as reasons to convince reluctant bosses on why social media ultimately will boost the bottom line. This is a must-read for anyone responsible for online media management.
January 15, 2013
Nice motivating book, especially for one that is new to social media. Amy provides vivid examples of how a novice can jump right into social media and let it help build a peronal brand. I got many great tips, however, I felt that Amy and her company, Digital Royalty, are focused on enterprises and individuals with big names. Its not necessarily for someone that is your everyday Joe trying to build their social media profile. This book was very fun to read or listen to.
March 28, 2021
If you're just going to read one book about Social Media, this is the ONE. It's a renegades tale about the journey of Amy Jo Martin and Digital Royalty, and the work with clients from major sports arenas. It's also a roadmap for people looking for guidance to begin trying out Social Media. A safe map with paths paved long ago by Amy - the mother renegade, when there was no road to follow. A solid book and a must read! Go #TeamRenegades!
March 24, 2013
The insights in this book for navigating social media are priceless. A must read for any entrepeneur or person hoping to finally "get" Twitter. The beginning and en of the book were particularly strong with the middle at times feeling like filler. Even though it was short, the book could have been shorter.
December 29, 2013
Took a while to read this and I only really got into it once more than half way through and then it became a compelling read. It's a good read and really hammers home the use of Twitter and introduces some good new metrics to monitor.
January 1, 2013
There are no basic straight forward rules, but then again this book isn't for people who are looking for them, it's for renegades who will write them. It is filled with examples on how Amy wrote the rules as she went by and how you can to with your brand or clients. I enjoyed the journey.
February 28, 2013
I listened to this on audio. Her writing style is really engaging. I liked her stories about Shaquille O'Neil.
In terms of technical and logistical elements of getting into social media this is more of a beginners book cheerleading for social media participation.
In terms of technical and logistical elements of getting into social media this is more of a beginners book cheerleading for social media participation.
March 24, 2013
Great insights on social media and best practices in a business setting. I like the way Amy Jo Martin has compartmentalized each of the purposes of social media and ties them all together with innovation and participation.
August 2, 2013
A must if You are serious about Social media. Fun to read but dont get me wrong, Amy touches really usefull information and sheres with us his social network philosophy.
Just Amazing, now go grab a copy and start reading it!!!
Just Amazing, now go grab a copy and start reading it!!!
February 7, 2013
If you want to learn more about the power of social media, and specifically Twitter this is a great book.
December 15, 2015
This book was pretty good, I appreciated the thoughts on branding and life lessons. Where she lost me was the numerous name dropping, it got old after 100 pages.
May 29, 2013
I think if you were into the social media to build a product/market/etc this would be a great book. It held little interest for me.
June 6, 2013
I enjoyed Amy Jo's perspective on Social Media, and I suggested this text book to the UWGB Comm Department Chair to be considered as one of the text books for a new course, Social Media Strategy.
September 11, 2016
Great insights and a really interesting story of how she got into the business.
April 10, 2014
Great book if you are interested in sports & social media.
March 6, 2016
A great insight into the disruptive innovation and authentic connection opportunities that social media can provide - but remembering there are no rules except the ones you write.
Displaying 1 - 23 of 23 reviews