Sales-Free Selling: The Death of Sales and the Rise of a New Methodology

by Steve Fretzin

If you sell products or services, you probably despise the negative perception that is oftentimes associated with the word “sales.” Coincidentally, the aggressive or salesy approaches that created this perception are now completely obsolete. The truth? No one likes to be sold. Sales-Free Selling explores the lives of three business professionals who are struggling to make it in a competitive and negatively charged environment where traditional methodologies of selling are simply not working. Everything changes, however, when they meet Scott, a sales coach with a fresh twist on sales that inspires them to succeed like never before. Transform yourself into a top performer without ever selling again as you join these three business professionals in exploring Scott’s proven sales approach.

211 pages, Kindle Edition

First published March 3, 2013

Reviews

[Eric Nehrlich · Rating 3 out of 5]

Meh. Pretty basic straightforward advice on understanding your customer first and discovering and quantifying their pain with their current situation before pushing your products or services on them. I didn't learn much but at least it was a quick read.