The Digital Innovation Playbook: Creating a Transformative Customer Experience

by Nicholas J. Webb

A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

364 pages, Kindle Edition

First published July 5, 2011

About the author

Nick Webb is a number one bestselling author and one of the most popular keynote speakers in the world. Nick specializes in speaking about the future of innovation, healthcare, future trends, workplace dynamics, leadership, and technology. Additionally, Nick serves as the CEO of LeaderLogic, LLC, a Management Consulting Firm that offers consulting services to top brands. He collaborates closely with Boards of Directors of multibillion-dollar companies, aiding them in constructing future-ready organizations.

Nick’s career began as a successful technologist, where he created award-winning innovations in healthcare, consumer goods, and industrial technologies. He has earned over 40 Patents from the U.S. Patent Office for various groundbreaking technologies. Moreover, he operates an AI Lab and has recently filed additional U.S. Patents in the areas of Continuous Patient Monitoring and Neuropathic Analysis of Mood States using Artificial Intelligence (AI).

Nick is also a prolific bestselling author, having been published by the most prestigious publishers. Nick’s bestselling books include What Customers Crave, The Innovation Mandate, What Customers Hate, Happy Work, The Healthcare Mandate, and Lucid Leadership. Beyond his writing, Nick has held roles as a Chief Innovation Officer and an Adjunct Professor at a top medical school. Nick was honored with a Doctorate of Humane Letters (hon.) for his contributions to healthcare.

Nick is also an accomplished and award-winning documentary filmmaker. His film, “The Healthcare Cure,” was released in 2021 and won the prestigious “Audience Choice Award” at the Sedona International Film Festival, making it one of the most impactful films of its kind.

Audiences enthusiastically embrace Nick’s lively, high-energy, and meticulously tailored presentations.