Before & After Graphics for Business

by John McWade

Covers the essential aspects of graphic design for business, including such topics as newsletters, stationary, logos, forms, and charts.

Genres: Design, Nonfiction, Art, Business

197 pages, Paperback

First published April 7, 2005

Reviews

[Reed · Rating 4 out of 5]

Super practical book to sift through and come up with ideas for logos. Who knew that the easiest way to create a logo is to work off of Zapf dingbat font? Simply take parts of each dingbat apart, add a background, modify, finish with a name, and boom— there’s your logo.

Highly visual book with examples of good and bad next to each other.

I read thru p.102 prior before having to return book to public library

[Manuj · Rating 5 out of 5]

Will change the way to express one's own identity and convert it into a brand.

[Ang · Rating 5 out of 5]

I love how John McWade breaks it all down to the basics. Once you have the basics taken care of in your design the creativity can blossom.

[Maria · Rating 5 out of 5]

I learned how to design with the magazine series McWade did in the early 90s. Excellent tutorials.

[Gulzar]

Good