Winning at New Products Creating Value Through Innovation

by Robert G. Cooper

Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso

Genres: Business, Nonfiction, Professional Development, Design

Hardcover

First published July 12, 2011

About the author

Dr. Robert G. Cooper is a leading authority on innovation and new product development, best known for pioneering the Stage-Gate idea-to-launch process now used by most major corporations. He has spent decades researching thousands of product initiatives, shaping global innovation practices. A widely sought-after speaker and consultant, he has authored more than 100 academic articles and eleven books, including Winning at New Products. He is Professor Emeritus at McMaster University and a Distinguished Fellow at Penn State University.

Reviews

[Tealia · Rating 4 out of 5]

This is a very heavy university textbook. It has a ton of amazing insight, lists, examples and tested theories. It is repetitive but you will memorize the important parts!

If you aren't running or planning to run a giant company, you can probably skip or skim a few chapters and focus more on the idea generation and action plan.

Great gems but it mainly revolves around having a fortune 500 company or grossing half a billion a year in sales to really put alot of these projects and plans to action.

[Nicole Stowe · Rating 3 out of 5]

This is a great fundamentals book but it’s long winded and could have been about half the length.

[Vince · Rating 3 out of 5]

I found Cooper's previous (3rd) edition quite useful in protyping Stage-Gate processes for product development.

I haven't finished this - as it's in many ways more of a reference than a read. But I like what I've read.

[Kate · Rating 1 out of 5]

Do not compare anything to drowning puppies unless it is as horrible as drowning puppies, but choosing to not go ahead with a project is not that horrible. And it is not how you keep the dog population in check. The author needs better metaphors.

[Andrés D'silva · Rating 4 out of 5]

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