Applied Business Analytics Casebook, The: Applications in Supply Chain Management, Operations Management, and Operations Research

by Matthew J. Drake

The first collection of cases on "big data" analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading "big data" experts, the cases in "The Applied Business Analytics Casebook "covers:
Forecasting and statistical analysis: time series forecasting models, regression models, data visualization, and hypothesis testing
Optimization and simulation: linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization
Decision analysis: decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making
Advanced business analytics: data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models

245 pages, Kindle Edition

First published October 9, 2013