Franchising From The Inside Out

by Ed Teixeira

"Franchising From The Inside Out" is the perfect resource for those people interested in buying a franchise or for those who want to learn about the franchise industry.Its written in an easy to follow format that takes the prospective franchisee through the entire franchise process. It avoids the heavy emphasis on the legal aspects of franchising that so many franchise books include and instead leaves that to the franchise attorneys.Written by Ed Teixeira, who has dealt with over 1,000 franchises, the reader will gain insight from someone who has "done it all." There are chapters which present the right questions to ask when dealing with the franchisor. Questions that only a franchise insider would be aware of. The chapters on "Negotiating the Franchise Agreement", "The Franchisee Commandments" and "The Secrets to Success" are examples of the practical advice this book contains. Franchisors can use this book as a way to determine how their company would measure! up to an depth evaluation by a franchise candidate. For valuable franchise information based upon the author's real world experience this book has it all.

233 pages, Kindle Edition

First published December 3, 2007