If you're part of an IP team, working on research and development, or diving into open innovation, this book is your compass.
Let's talk about Netflix's iconic red envelope. Remember those classic DVD packages?
Back in 1997, Netflix shook up the old-school video rental scene. Blockbuster ruled the roost with their brick-and-mortar stores. Then came Netflix with its bright red envelopes, a game-changer in how they delivered DVDs to your doorstep.
And guess what? This envelope was a genius move – a top-secret design that made mailing DVDs both safe and pocket-friendly.
But here's a cool thing to think about – Was it possible to predict that Netflix was going to launch such a product?
Well, yes, it was.
You can become a fortune teller for your competition, foreseeing the future and staying ahead of the game. How? Well, read on to know.